Email Marketing Specialist

Role & responsibilities

● Develop and implement effective email marketing campaigns aimed at lead generation and customer engagement.

• Manage and maintain email databases, ensuring accuracy and timely updates.
• Utilize email marketing tools such as ConvertKit, Mailchimp, Mailjet, etc., to design, execute, and monitor campaigns.
• Design and build responsive HTML email templates, ensuring compatibility across all email clients and devices.
• Optimize email campaigns through A/B testing, segmentation, and personalization to improve open and click-through rates.
• Write the email content and collaborate with design teams to create compelling email content and visuals.
• Track and analyze campaign performance metrics (open rates, CTRs, conversions) and provide actionable insights.
• Assist in the creation, management, and optimization of landing pages to ensure maximum conversion from email campaigns.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.)

Requirements:

● 2-2.5 years of proven experience in email marketing and lead generation.

● Proficiency with email marketing tools such as ConvertKit, Mailchimp, Mailjet, etc.

● Strong understanding of HTML and experience in designing responsive email templates.

● Knowledge of landing page optimization and related tools (e.g., Unbounce, Leadpages).

● Experience with A/B testing and data-driven email campaign optimization.

● Familiarity with email marketing regulations and best practices.

● Excellent written communication and content creation skills.

● Ability to work collaboratively with cross-functional teams.

● Strong analytical and problem-solving abilities.

● Familiarity with CRM tools and automation platforms.

● Basic knowledge of SEO and web analytics.

● Ability to work independently and manage multiple projects simultaneously