Senior Associate/Assistant Team Lead, Email Marketing (Night Shift)

Shift Timings: 6:30PM-3:30AM

Cvent India is looking for a smart person to help execute marketing campaigns. As a part of Global Demand Center, based out of Gurgaon, India, you will have access to the best-in-class marketing tech stack and marketers. This is an excellent opportunity for anyone who knows marketing tools and marketing automation concepts and tools. You will have an opportunity to impact all the global campaigns we run.

Work with the world's largest event management software company to help capture, re-engage, and develop qualified prospects for Cvents multiple sales divisions. This fast-paced, timeline-driven, and demanding role requires a self-starter with excellent motivation and attention to detail.

This position will work with the Marketing and Sales teams to design and build demand generation campaigns, including, but not limited to, marketing event builds, and assist in high-level campaign metrics reporting for distribution to the Marketing and Sales divisions. Your success relies on your ability to run the execution function efficiently and get marketing campaigns out the door smoothly.

As part of the Global Demand Center team, you will have exposure to all sides of the business and a wide array of marketing and sales systems. Your primary role on the GDC will be focused on running the marketing campaigns in an optimized way.

What you will be doing:

• Establish and monitor best practices for email content, design, and deliverability
• Recommend ideas and implement new strategies to build engagement based on email performance data
• Create and manage email guidelines around compliance and best practices
• Design and define business processes that drive continuous optimization
• Collaborate with various departments to ensure that email marketing campaigns are implemented effectively and efficiently
• Should possess strong behavioral traits like

Teamwork, leadership skills, technical know-how...

Conflict Resolutions

manage the work-life balance in the team

Time & Stress Management

• Maintain a strong QA function within the Email marketing team and ensure all process documents are timely updated are being followed & referred to on a day-to-day basis
• Working closely with the Marketing GDC teams to prioritize & manage campaigns that drive demand generation using Cvent and Marketo
• Creating and building marketing campaigns that drive sales leads and increase prospect & client engagement (worked on any CRM tool/ email marketing tool)
• Liaise with the Planning team to develop and execute the marketing roadmap across all products
• Drawing up email campaign reporting to benchmark and measure success
• Create enhanced reports to support Product marketing teams to measure the performance of high impact marketing campaigns
• Training & onboarding new resources
• Video and Webinar Management

Cut key clips from webinars and create video snippets for social media promotion.

Promote webinars in Slack community (pre- and post-webinar snippets).

Develop and deploy promotional emails for webinars/events.

Build and implement post-event nurture sequences for specific events/attendees.

• Data Analysis and Reporting:

Analyze engagement data post-webinar and package relevant insights for the sales team.

Pull customer stats (attendance, email-related, etc.) to assist product marketing with content/thought leadership.

Create Salesforce reports, investigate data quality, and perform QA.

Build reports to measure the performance of various marketing activations.

• Content Creation and Management:

Develop graphics and copy for campaign activations.

Create content for Tier 2 and Tier 3 releases, including slide creation, talk tracks, demo environment updates, and promo email copy.

Enrich attendee information for in-person events and manage event pages.

Manage social proof initiatives, including securing customer stories and approvals for "Made in Splash."

• Digital and Social Media Marketing:

Deploy digital ads (evergreen, events, resources, customer stories, podcasts, etc.).

Promote content on social media (evergreen, events, resources, customer stories, podcasts, etc.).

Repurpose video content from events and podcasts for various channels.

• Event and Webinar Coordination:

Search and analyze customer events and pull pages from Dreamforce and other conferences for recap purposes.

Enrich attendee information for in-person events, flip event pages to on-demand, and add new events to relevant Splash pages.

Lead the promotion of webinars to align with industry best practices and develop targeted post-event promotion strategies.

• Content Management and Asset Organization:

Support the development and updating of content in the LMS for the ELG Academy.

Clean up decks and manage marketing assets for efficient access and usage.

What you will need for this position:

• Proficiency with marketing tools and platforms an experiential knowledge of working on marketing automation tools like Marketo/ Eloqua/ Hubspot
• 4 to 5 years experience of execution & managing marketing campaigns in a B2B environment. The person should be operationally strong.
• Strong knowledge of Email marketing function amd marketing campaign execution
• Should possess working knowledge of HTML with demonstrated experience designing emails and landing pages, should also be hands-on with list segmentation and upload process
• Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using Marketing Automation software
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging content.
• Strong organizational skills and attention to detail.
• Bachelor's degree with strong academic credentials, technical degree preferred
• Strong leadership skills with the ability to prioritize and execute in a methodical and disciplined manner
• Ability to work independently and collaboratively in a fast-paced environment.