Email Marketing Executive

Role & responsibilities

• Supporting the firms external and internal communications strategy
• Email marketing management
• Implement email marketing strategies in line with the firms objectives to target various audiences
• Executing email marketing campaigns, from concept to distribution
• Drafting engaging, customized email content for events and webinars, client newsletters, internal mailers etc
• Designing vibrant and professional templates
• Managing automated email workflows
• Monitoring and analysing email campaign metrics
• Generating regular reports to understand the effectiveness of campaigns and suggest improvements
• Website support
• Support in managing the firms website including content updates, stakeholder coordination, SEO etc.
• Working with the website agency to ensure website efficiency, generating reports, analytics and analysis
• Collaborating with the communications team and leadership to brainstorm ideas
• Independent thinking and proactive approach in all projects

Preferred candidate profile

• 2-5 years of work experience in corporate communications, marketing or digital marketing
• Bachelor's or Masters/Post Graduate Diploma in communications, digital marketing or equivalent
• Proficiency in email marketing tools like Mailchimp, HubSpot, LeadSquared, or Marketo, with working knowledge and experience
• Knowledge of HTML/CSS, CMS platforms and SEO best practices will be an advantage
• Excellent interpersonal and verbal communication skills
• Smart, sharp and analytical, with a keen eye for detail, ability to generate new ideas, multitask and work with teams and multiple stakeholders