Email Campaign Specialist

POSITION SUMMARY:

The E-mail Marketing Campaign Manager is responsible for developing and executing the email marketing campaigns . This person is in charge of building a best-in-class e-mail
program for the firm's

communications to various external and internal audiences. This role focuses both on the strategic overall

vision as well as overseeing the daily tactical activities involved in managing such a program.

Roles & Responsibilities:

• Work in conjunction with the digital marketing Manager to create and execute a global marketing

strategy for e-mail and other related push communications

• Provide creative brief direction for e-mail coordinators and other technical experts to ensure all e-

mail creative enhances brand image and communicates effectively to achieve its objectives

• Ensure to deploy and use latest\Existing technologies and overall industry best practices to deliver

best in class program to our most important audiences

• Conduct extensive A/B testing of e-mail strategy, including delivery timing, creative layout, tailored

offers, and subject line testing to develop best practices for ongoing email campaigns

• Oversee internal stakeholder management efforts to ensure campaign deliveries are prioritized

according to approved global push communications strategies

• Manage e-mail development through the creative review process, collaborating with internal

stakeholders, editorial teams, and capturing feedback from multiple stakeholders while adhering to

strict deadlines

• Evaluate the performance of e-mail sends, including the impact of subject lines, segmentation

performance, click-thru rates and provide executable recommendations to the global online

communications manager to improve future e-mail performance

• Communicate e-mail plans and successes internally to ensure coordination across channels
• Oversee and direct quality assurance processes; ensure that the overall e-mail production and

send processes are streamlined and managed with zero errors

JOB REQUIREMENTS:

Technical skills

• Deep understanding of e-mail marketing operations, technology, and campaign platforms.
• Ideally familiar with HTML, responsive email, and PhotoShop
• Knowledge of online publishing and digital media a plus

Education and Experience

• Bachelor's degree required; master's degree preferred

• overall professional experience with 3-4 years Project Management /Campaign Management

Knowledge and Competencies

• Experience in working within global setting
• Strong organizational skills with the ability to work well under pressure and balance multiple

projects

• Impeccable communication skills
• Demonstrated knowledge as a subject matter expert with in depth knowledge of e-mail marketing

best practices

• Proven ability to create and monitor KPIs
• Ability to think "outside the box"
• Focused on results and extremely detail-oriented