Assistant Manager - Marketing (Branding & BTL.)

Job Purpose

To enhance brand visibility and foster customer engagement across retail and B2B stakeholders by developing and executing impactful marketing strategies. The role requires designing and managing stakeholder engagement programs, ensuring alignment with brand objectives, and delivering compelling communication through creative marketing collateral.

Key Responsibilities

• Strategic Planning & Execution:
  Develop and implement region-specific BTL (Below-The-Line) marketing strategies in collaboration with the sales team to drive brand growth and visibility in retail channels.

• Stakeholder Engagement:
• Plan and manage trade partner engagement initiatives, such as influencer events, exhibitions, international incentive tours, and trade partner meets.
• Develop and distribute promotional and festive merchandise for trade partners.

• Brand Communication:
• Oversee the creation and dissemination of marketing materials, including POS (Point-of-Sale) items, in partnership with creative agencies and vendors.
• Ensure consistency with brand guidelines across all communication and marketing collateral.

• Lead Generation & Activation:
  Design and implement lead-generation initiatives to support the sales team and optimize partner activation programs.

• Market Analysis & Insights:
• Conduct market research to gain insights into consumer behavior, market trends, and competitive positioning.
• Track and analyze the performance of marketing campaigns and adjust strategies based on data-driven insights.

• Budget Optimization:
  Analyze spending across marketing channels to ensure efficient resource utilization and maximize ROI.

Nature of Experience

1. Experience in creating and implementing integrated marketing strategies across multiple touchpoints.
2. Preferably from the building/construction material sector or similar industries with exposure to Brand/Marcom functions.
3. Hands-on experience in Retail/Trade/Dealer/Channel marketing.

Qualifications & Experience

• Educational Qualification: MBA preferred.
• Experience: 3 to 6 years of relevant experience in marketing and brand engagement