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22 S2Integrators Jobs
Digital Marketing Manager
S2Integrators
posted 4mon ago
Job Role Insights
Key skills for the job
Job Description
- Social Media Management:
- Develop and implement engaging social media strategies across relevant platforms (LinkedIn, Twitter, etc.)
- Create and curate compelling content that resonates with our target audience of tech leaders and professionals
- Increase brand awareness, follower growth, and engagement across social media channels
- Utilize social listening and analytics tools to track performance, identify trends, and optimize campaigns
- Content Marketing and Repurposing:
- Collaborate with the freelancers to create and repurpose high-quality content (videos, blogs, ebooks, etc.) into engaging social media posts, snippets, and other formats.
- Leverage AI tools to enhance content creation, editing, and optimization for social media.
- Ensure consistent brand messaging and voice across all content.
- Lead Generation and Nurturing:
- Develop and execute lead generation campaigns across social media and other digital channels.
- Respond to inquiries and engage with potential customers on social media, providing information and addressing their questions.
- Nurture leads through targeted email campaigns and other communication channels.
- Channel qualified leads to the sales team, ensuring seamless handoff and follow-up.
- Community Building and Engagement:
- Foster a vibrant online community through active engagement, conversations, and interactions.
- Identify and participate in relevant social media groups and communities to expand our reach and connect with potential customers.
- Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote courses, and drive conversions
- Segment email lists based on user behavior and preferences to deliver targeted messages
- Analyze email campaign performance and make data-driven optimizations
- Paid Ads Management:
- Plan and execute paid advertising campaigns on social media platforms and search engines
- Optimize ad targeting, bidding strategies, and creative elements to maximize ROI
- Monitor and analyze campaign performance, making adjustments as needed
- Analytics and Reporting:
- Track and analyze key metrics related to social media performance, lead generation, and conversions.
- Prepare regular reports on campaign performance and insights to inform future strategies.
Qualifications:
- Proven experience in digital marketing, with a strong emphasis on social media marketing, content creation, and community building.
- Deep understanding of social media platforms, algorithms, and best practices.
- Excellent communication and interpersonal skills, both written and verbal.
- Ability to create engaging and informative content that resonates with a technical audience.
- Experience using AI tools for content creation and optimization is a plus.
- Strong analytical skills and data-driven approach to decision-making.
- Self-starter with a proactive and results-oriented mindset.
- Familiarity with lead generation and nurturing strategies.
- Comfortable working in a fast-paced, dynamic environment.
- Experience with email marketing platforms and paid advertising tools.
Employment Type: Full Time, Permanent
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