Vision Express - Head - Marketing & Visual Merchandising (10-15 yrs)

Key Responsibilities:

- Develop Strategy

- Retail Marketing

- Brand Collaboration

- Marketing & Events Project Management

- Digital Marketing

- Visual Merchandising

Develop Strategy

- Building and implementing the strategy - brand architecture, identity definition and guidelines

- To develop and execute customer acquisition and retention strategy

- Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Retail Marketing

- Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing

- Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store

- Lead front end retail initiatives with an objective of driving walk ins - styling sessions, pop ups, previews etc

- Be a critical liaison between front end retail and back-end business and marketing teams for store level product, customer and competition insights

Brand Collaborations

- Marketing & relationship manager for RBL brands and design partners

- Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients

- Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward

- Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth

Marketing & Events Project Management

- Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools.

- Drive Marketing Strategy and calendar

- Event Management: Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals. Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives. Liason with the digital & content team on all offline events to develop targeted digital marketing strategies. Drive targeted customer footfalls and new customer acquisition for all marketing projects

Digital Marketing:

- Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign

- Managing digital media budgets, earned media, targeting and tracking ROI

- Identify potential alliances and develop relationships with influencers who have the potential to grow the brand's circle of influence and network

Visual Merchandising:

- To create the VM blueprint for the brand

- Overall VM planning & management.

- Season-aligned VM implementation.

- Planogramming and store communication.

Desired Skills and Abilities:

- Demonstrate strong business understanding with flair for fashion retailing.

- Self-starter, exceptional communicator and good at interpersonal skills

- Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels

- You have demonstrated ability to use data to develop and measure marketing programs

- An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action

- You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process