WorkStore - Brand Head (10-15 yrs)

Holistique Beauty is an international skincare business, and The Face Shop is one of our esteemed brands. We are dedicated to delivering high-quality skincare products to enhance our customers' beauty and well-being. We are currently seeking a Brand Head from Beauty, Skincare & Personal Care industry with 10+ year of experience. The ideal candidate should have a proven track record in marketing, preferably within the skincare or beauty industry.

Role Overview :

The Face Shop India is seeking an experienced Brand Head with a proven track record in driving sales and building premium consumer brands, particularly in the skincare category. With 90% of sales coming from online channels, the role demands expertise in digital-first strategies, P&L management, and leveraging AI for innovative marketing campaigns.

Key Responsibilities :

Brand Strategy & P&L Ownership:

- Lead the brand's growth strategy, ensuring alignment with revenue and profitability goals.

- Collaborate closely with e-commerce and retail sales teams to deliver impactful and integrated campaigns.

Digital Marketing & AI Integration:

- Drive performance marketing across Meta, Google, and YouTube with a focus on ROI.

- Use AI tools to create dynamic, personalized content and optimize marketing efforts.

- Oversee influencer marketing to strengthen brand visibility and engagement.

Skincare Expertise & Content Creation:

- Apply knowledge of skincare brands and products to craft compelling, product-focused campaigns.

- Develop innovative storytelling strategies to highlight The Face Shop's product benefits across platforms.

Sales & Market Execution:

- Align marketing initiatives with sales objectives for e-commerce platforms (Amazon, Nykaa, Flipkart) and retail.

- Lead campaigns to drive consumer demand and boost sales performance.

Insights & Innovation:

- Analyze market trends and customer behavior to identify new growth opportunities.

- Introduce innovative marketing approaches and technologies to stay ahead of competitors.

Key Qualifications :

- Experience: Minimum 10 years in brand management, with significant experience in skincare or beauty brands.

- Digital Marketing Expertise: Strong experience in performance marketing, influencer strategies, and social media campaigns.

- P&L Management: Proven ability to manage P&L and deliver measurable business results.

- Education: MBA or equivalent degree from a top-tier management school is preferred.

- AI Integration: Hands-on experience using AI tools for personalized content and campaign optimization is a plus.

What We Offer :

- Opportunity to lead a global skincare brand in one of its fastest-growing markets.

- A dynamic and entrepreneurial work environment with focus on innovation.

- Competitive salary and performance-driven incentives.