Vinculum Solutions - Head - Marketing (10-15 yrs)

About Company:

As a market-leading SaaS Software provider enabling omni channel for brands and tech stack for ecosystem players, Vinculum empowers brands to seamlessly syndicate and list product data to expand their reach through their own web stores, online marketplaces, and social channels managing orders and inventory across channels, while enabling fulfilment from any point across the supply chain. Our product suite also enables brands and companies with a ready technology stack to set up B to C and B to B online marketplaces. With over 400 satisfied customers, our cutting-edge deep-tech software product suite has earned us a place among the elite Global Supply Chain Competency Cohort of AWS, and our company is widely acclaimed by leading industry analysts and customer review sites such as Gartner, Forrester, G2, etc.

Some of the key-clientele include Bata, Yusen Logistics, ITC, Under Armour, Baby Shop, JNE, Dairy Farm - Guardian, SM Mall, Skechers, Jockey, H&M, Levis, Decathlon & more.

Role Overview:

We are seeking a dynamic and visionary Head of Marketing to lead our global marketing efforts. He/she will play a critical role in shaping our brand narrative, driving demand generation, and expanding our reach in key markets. The ideal candidate will have strong expertise in AI-driven marketing, account-based strategies, and collaboration with analysts and cross-functional teams.

Roles and Responsibilities:

Strategic Marketing Leadership:

- Develop and execute a global marketing strategy to position Vinculum as a leader in SaaS-based Product Information, Omnichannel Order Orchestration, Warehouse Management and allied Supply Chain solutions, Analytics.

- Align marketing initiatives with corporate objectives, collaborating closely with Inside Sales, Sales, and Product teams.

- Drive international growth with tailored strategies for key markets such as India, GCC, Southeast Asia, and beyond, ensuring scalability and adaptability.

Data-Driven Marketing Excellence:

- Build a robust data-driven approach to monitor and optimize marketing campaigns, ensuring high ROI and efficient resource utilization.

- Track and analyze lead generation metrics across all target markets.

Examples:

India: 75 MQLs/month (1800 MQLs/year)

GCC: 60 MQLs/month (900 MQLs/year)

Southeast Asia: 30 MQLs/month (780 MQLs/year)

- Leverage analytics tools and AI-driven platforms to continuously refine marketing strategies based on performance insights and predictive analytics.

Engagement with Analysts and Industry Experts:

- Develop and maintain relationships with industry analysts like Gartner, Forrester, and IDC to enhance Vinculum's visibility and credibility.

- Collaborate with analysts to position Vinculum favorably in reports, evaluations, and industry benchmarking.

- Engage with Product Managers to align product marketing strategies with analyst feedback and recommendations.

Strong Written and Spoken Communication:

- Craft compelling marketing content, including whitepapers, case studies, and presentations.

- Deliver high-impact presentations independently at industry events, client meetings, and webinars.

- Act as the company's spokesperson at conferences and panels, showcasing thought leadership in Retail, eCommerce, and Supply Chain domains.

Expertise in ICPs, Buyer Personas, and Account-Based Marketing (ABM):

- Collaborate with Sales and Product teams to define and refine Ideal Customer Profiles (ICPs) and Buyer Personas.

- Implement AI-driven Account-Based Marketing (ABM) strategies tailored to high-value accounts, driving personalized engagement and pipeline growth.

- Use AI insights and predictive modeling to design targeted campaigns that resonate with decision-makers.

Collaboration and Cross-Functional Synergy:

- Partner with Product Managers to ensure alignment between marketing strategies and product roadmaps.

- Work with Inside Sales, Sales, and Customer Success teams to create cohesive lead nurturing and engagement strategies.

- Ensure unified messaging across marketing, sales, and product teams.

Technology and Tool Mastery:

- Leverage advanced marketing tools like Freshworks (CRM), marketing automation platforms, SEO tools, and AI-powered social media management systems to optimize campaigns.

- Use AI-driven tools for predictive analytics, campaign personalization, lead scoring, and dynamic content generation.

- Continuously evaluate and adopt cutting-edge AI technologies to maintain Vinculum's competitive edge.

Building and Leading a Vibrant Team:

- Lead and mentor a young, vibrant marketing team, fostering creativity, collaboration, and innovation.

- Encourage experimentation, providing a safe environment to test new ideas and strategies.

- Set clear goals for team development, including retention metrics and skill-building initiatives in AI-driven marketing.

Client Engagement and Thought Leadership:

- Engage with clients, advisory boards, and partners to gather insights and refine marketing strategies.

- Deliver thought leadership content, including blogs, webinars, and whitepapers, to establish Vinculum as an industry leader.

- Represent Vinculum independently at global events, showcasing expertise and building brand credibility.

Global Brand Management and Awareness:

- Strengthen Vinculum's brand narrative across all markets, emphasizing leadership in product content syndication, omnichannel orchestration, and WMS.

- Drive PR, social media, and content strategies to enhance visibility in regions like India, GCC, Southeast Asia, and new geographies.

- Leverage AI-powered tools for sentiment analysis and social listening to refine brand positioning and strategy.

Revenue Growth and Demand Generation:

- Set and achieve lead generation targets across all target markets, ensuring alignment with revenue goals.

- Optimize the lead-to-revenue funnel using insights from AI-driven analytics, ABM strategies, and cross-functional collaboration.

- Focus on high conversion rates and pipeline acceleration through AI-enhanced lead scoring and prioritization.

Innovation and Continuous Improvement:

- Foster a culture of innovation by encouraging the team to test new tools, strategies, and campaigns.

- Benchmark Vinculum's marketing strategies against competitors and adopt best practices.

- Incorporate feedback from clients, internal teams, and analysts to enhance marketing initiatives with AI-driven recommendations.

Budget and Resource Management:

- Manage the global marketing budget efficiently, prioritizing initiatives with high ROI.

- Develop a scalable resource plan to support Vinculum's expansion into new markets.

- Balance investments in AI technology, talent, and campaigns to maximize outcomes.

Qualifications and Skills:

- Proven experience as a senior marketing leader in a B2B SaaS environment.

- Strong understanding of Retail, eCommerce, and Supply Chain domains.

- Expertise in AI-driven marketing, ICP development, buyer personas, and ABM.

- Excellent written and spoken communication skills.

- Demonstrated ability to engage with analysts and represent the company in public forums.

- Hands-on experience with marketing tools, AI-driven CRM platforms, and analytics tools.

- A track record of scaling brands globally and delivering measurable results.

- Collaborative, innovative, and a strong team leader.