Head - Marketing - eCommerce (10-15 yrs)

Job Description: Head - Marketing.

Location: Andheri.

Job Title: Head - Marketing.

Job Description:

Work Profile / Responsibilities:

Strategic Planning:

- Design and execute comprehensive marketing strategies aligned with overall business goals.

- Focus on expanding the company's presence on online platforms and marketplaces.

Team Leadership:

- Lead, mentor, and develop a high-performing marketing team.

- Ensure the team's skills align with evolving demands in digital marketing.

Brand Management:

- Oversee the development and maintenance of a strong brand identity across all online channels.

- Ensure consistent messaging and positioning.

Customer Acquisition & Retention:

- Drive customer acquisition through digital marketing channels, content marketing, social media, email marketing, and partnerships.

- Implement strategies to enhance customer retention and loyalty.

Data-Driven Decision Making:

- Utilize data analytics, market research, and customer insights to optimize marketing efforts and maximize ROI.

E-Commerce & Marketplace Strategies:

- Develop and execute strategies to improve visibility, performance, and sales on online marketplaces.

Product Marketing:

- Collaborate with product and sales teams to craft effective product marketing strategies.

- Ensure the successful launch of new products and features.

Budget Management:

- Manage the marketing budget effectively, allocating resources strategically for optimal results.

Competitive Analysis:

- Conduct regular analysis of competitors' marketing efforts and market trends to identify opportunities.

Performance Metrics:

- Establish KPIs and performance metrics for marketing initiatives.

- Track and report results to the executive team regularly.

Cross-Functional Collaboration:

- Work closely with departments such as Sales, Product Development, and Customer Support to foster alignment and collaboration.

Qualifications:

- Master's degree in a relevant field.

Key Skills:

- Proven track record of at least 10 years in progressively responsible marketing roles.

- Demonstrated success in leading and managing marketing teams while fostering collaboration and professional growth.

- Proficiency in online marketing channels such as SEO/SEM, social media, content marketing, email marketing, and performance marketing.

- Experience with data analytics and market research for informed decision-making.

- Strong knowledge of e-commerce platforms and online marketplaces.

- Exceptional strategic thinking, problem-solving, and decision-making abilities.

- Basic Photoshop skills.

- Excellent communication, presentation, and negotiation skills.