Marketing / Business Development- Team Lead / Assistant Manager

Job Summary: Responsible for developing and retaining referrals business from market physicians and ensure penetration of companies brand.

Focus

Indicators

Finance/ Business

• To achieve set targets by ensuring referral conversions and leads generated from consultants and empaneled doctors.
• Handling the assigned territory and generating revenue through in-person meetings, and promotional events and regular follow up with doctors.
• Ensuring ROI of events by acquiring new patient registrations at each of the assigned Units.
• To generate patients footfall in hospital
• Provide market feedback through market research and competitor analysis
• Identifying, liaising and establishing alliances with sources like hospitals, doctors, Clinics for bringing in more business.

Operations

• To come up with weekly and monthly target plan and ensure implementation of the same.
• Responsible for organizing and managing different local events, health camps and other branding opportunities.
• Tracking competitor activities on field.
• To have constant interaction with new consultants and doctors and brief about the facilities available and quality of service.
• To share weekly and monthly status reports and other essential documents to the concerned officials
• To search new potential areas for business development

Customers

• To retain the clients (doctors) by constant follow-up and ensuring good service
• Ensuring interim and repeat business by educating on various benefits and cross functional opportunities
• To ensure the right doctors selection and accurate brand matrix
• Building & maintaining relationships with referring doctors and solve any concerns expressed.
• Ensuring strong support for all referrals product to the hospital.
• Acting as the link between the patients, doctor and the organization.

People

• To liaise with cross functional teams and share accurate information of referral doctors and their requirements
• To collaborate with teams from other units and discuss on the new BD opportunities

Educational Qualifications: MBA Marketing / Graduate

Work Experience

• 3 -7 Years of experience. Preferable work experience from hospital
• Good Communication skill
• Ability and interest on learning the job
• Excellent interpersonal skill
• Relationship Management
• Target oriented

Expected Deliverables:

• Generating business from private practicing Doctors
• Carrying out various business promotional activities to meet the individual targets
• Expansion of referral doctor base to the hospital.
• Ensuring after sale support with the referring doctors.