DGM - Sales & Marketing

Role & responsibilities

Mine and leverage opportunities for strategic alliances with referral doctors.

▪ Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.

▪ Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.

▪ Identify the area or the specialty that needs to be focused either through live workshops, CME programs, conducting clinics etc.

▪ Preparing business plan & marketing budget with proper execution.

▪ Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.

▪ Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.

Hire BD representatives and set performance objectives for team members and monitor performance on regular basis

▪ Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed. Customer

▪ Attend industry functions, such as associations events and conferences, and provide feedback and information on market and industry trends.

▪ To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.

▪ Collect information about all the existing doctors in the territory and build rapport for direct patients referral. Operations

▪ To create new leads & aggressively grow & retain the market share

▪ Develop and implement initiatives to build Rainbow brand in the region

▪ Work with technical staff and other internal colleagues to meet Consultant needs/ expectations.

▪ Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as

- Release press ad’s

- Doctor’s program on local channel

- Leaflets distribution in corporate, small hospitals etc.

- Local radio channel advertising (FM radio campaign, called wellness program)

▪ To market information on unique surgery performed/ latest developments at hospital.

▪ Promotion of new line of Treatment facilities added leading to more footfalls.