Senior Manager - Marketing - Retail (4-5 yrs)

We are hiring for a unique setup of Retail, where we offer best-in-class pharmacy, diagnostics, and e-consultation under one roof.

- The team is responsible for In-Store operations execution, fulfilling error-free medicine dispensing, in-store Product Management C the best-in-class In-store customer experience.

- The team closely works with Warehousing, Merchandising, and Marketing teams to Identify customer requirements and fulfill them with quality and commitment.

Marketing Strategy & Execution.

- Develop and implement a comprehensive marketing strategy to drive footfall, sales, and brand visibility across all retail stores.

- Plan and execute campaigns tailored to regional and customer segment needs.

- Monitor marketing ROI and refine strategies to ensure maximum impact.

- Oversee category planning and assortment strategies to optimize inventory and drive sales.

- Analyze consumer behavior and market trends to identify opportunities for new product categories or enhancements.

- Collaborate with procurement and operations teams to ensure the availability of high-demand products.

- Develop dynamic pricing models to ensure competitiveness while maintaining profitability.

- Conduct market research to understand price sensitivity and competitor pricing strategies.

- Regularly review and adjust pricing strategies based on performance metrics and market trends.

Growth and Monetization:.

- Identify and implement new revenue streams, such as exclusive partnerships, loyalty programs, and bundled offers.

- Set and monitor growth targets, ensuring alignment with the organization's broader objectives.

Stakeholder Management:.

- Work closely with cross-functional teams, including operations, finance, and product development, to ensure seamless execution of strategies.

- Regularly report performance metrics and insights to senior leadership.

What we are looking for:

- 4-5 years of experience in marketing, category management, or pricing strategy, preferably in the retail or FMCG sector.

- Proven track record of driving growth and delivering measurable results.

- Pedigree from a good college ;like IIMs/ IITs.