PPMS - Regional Manager - Retail Operations (3-6 yrs)

- We are seeking a dynamic and results-oriented Regional Manager to lead our team in Chennai.

- The ideal candidate will have a proven track record in FMCG operations, retail merchandising, and trade marketing, with a strong focus on team leadership and client management.

- You will be responsible for overseeing all field marketing activities within the Chennai region, ensuring seamless execution, accurate reporting, and strong client relationships.

Responsibilities:

Manpower and Route Management:

- Recruit, train, and manage a high-performing field team.

- Optimize route planning and execution to maximize coverage and efficiency.

- Monitor team performance and provide coaching and feedback to drive continuous improvement.

- Ensure adherence to company policies and procedures.

Activity Management:

- Oversee the timely and effective implementation of all field marketing activities, including retail merchandising, promotions, and events.

- Ensure proper asset implementation and maintenance at retail locations.

- Negotiate with retailers to secure optimal placement and visibility for client products.

- Monitor activity performance against targets and identify areas for improvement.

Market Reporting:

- Ensure timely and accurate market reporting, including sales data, activity reports, and competitive intelligence.

- Analyze market data to identify trends and opportunities for growth.

- Provide regular updates to management on market conditions and team performance.

Client Handling:

- Build and maintain strong relationships with clients.

- Understand client needs and develop customized solutions to meet their objectives.

- Proactively address client concerns and ensure client satisfaction.

- Conduct regular client meetings to review performance and discuss future plans.

Data Accuracy and Analytics:

- Ensure data accuracy and integrity in all reporting and analysis.

- Utilize data analytics to identify trends, measure performance, and make informed decisions.

- Develop and implement data-driven strategies to optimize field marketing activities.

Issue Escalation and Problem Solving:

- Proactively identify and escalate potential issues to internal and external stakeholders.

- Develop and implement effective solutions to resolve issues and minimize disruption.

- Provide clear and concise communication to all stakeholders regarding issue resolution.

Qualifications:

- Bachelor's/ master's degree in Business Administration, Marketing, or a related field.

- Minimum of 3 years of experience in FMCG operations, retail merchandising, and trade marketing.