Manager - Performance Marketing (4-7 yrs)

Performance Marketing Manager

- We are looking for an experienced Performance Marketing Manager to lead our marketing initiatives, drive growth, and enhance engagement.

- This role requires developing and executing performance marketing strategies across multiple channels, including digital, print, and events.

- You will be responsible for managing budgets, optimizing traffic metrics, and identifying new opportunities to improve marketing effectiveness.

- The ideal candidate will collaborate closely with the management team to share insights, refine strategies, and achieve measurable results.

Roles and Responsibilities:

- Develop and implement a comprehensive performance marketing strategy to maximize ROI.

- Plan and execute digital prospecting and remarketing campaigns to generate leads and drive conversions.

- Manage budgets and digital campaigns across multiple platforms to ensure efficient CAC (Customer Acquisition Cost) and strong performance.

- Optimize key traffic KPIs across paid, organic, and owned media channels.

- Continuously identify and test new marketing channels to enhance performance and meet business objectives.

- Analyze and report on campaign performance using tools like Google Analytics and other data-driven insights.

- Leverage consumer behavior trends to refine strategies and improve conversion rates.

- Collaborate with the management team to present funnel conversion improvements, feedback, and campaign results.

- Oversee lead nurturing campaigns to enhance engagement and retention.

- Manage and optimize campaigns across CRM platforms such as Leadsquared, HubSpot, or Salesforce.

Skills and Qualifications Required:

Required:

- Bachelors/Masters Degree in Marketing, Business Administration, or a related field.

- Prior experience in multi-channel marketing, including PPC, SEO, social media, affiliate marketing, and digital channels.

- Proven expertise in campaign and channel analysis, reporting, and optimization.

- Strong analytical skills with the ability to interpret data and drive actionable insights.

- Experience managing a minimum of 10 lakh marketing budget per month.

- Hands-on experience with Google Analytics, Google Ads, Facebook Ads, and other performance marketing tools.

- Experience working on lead nurturing campaigns and customer acquisition strategies.

Preferred:

- Google Ads certification.

- Prior experience working in the sports and fitness industry.

- Experience managing event and print marketing campaigns.

- Knowledge of remarketing strategies and customer retention techniques.

- Expertise with CRM tools such as Leadsquared, HubSpot, or Salesforce