Royal Brothers - Senior Marketing Manager (5-6 yrs)

Strategic Planning and Budgeting:

- Annual Marketing Plan: Develop and execute an annual marketing plan aligned with the company's overall business objectives.

- Budget Allocation: Allocate marketing budgets effectively across various channels and campaigns to maximize ROI.

- Performance Tracking: Monitor key performance indicators (KPIs) and adjust strategies as needed to optimize results.

Brand Management and Positioning:

- Brand Strategy: Develop and implement a robust brand strategy to enhance brand awareness, reputation, and customer loyalty.

- Brand Messaging: Create and maintain consistent brand messaging across all marketing channels.

- Brand Partnerships: Identify and cultivate strategic partnerships to elevate brand visibility and reach.

Digital Marketing:

- Digital Marketing Strategy: Develop and execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.

- Website Optimization: Oversee website optimization to improve user experience and drive conversions.

- Analytics: Utilize analytics tools to track website traffic, user behavior, and campaign performance.

Customer Acquisition and Retention:

- Customer Acquisition: Develop and implement innovative customer acquisition strategies to attract new customers.

- Customer Retention: Implement customer retention programs to foster long-term relationships and increase customer lifetime value.

- Customer Experience: Enhance customer experience through personalized marketing campaigns and exceptional customer service.

Team Leadership and Management:

- Team Building: Recruit, hire, and develop a high-performing marketing team.

- Team Management: Provide leadership, guidance, and mentorship to the marketing team.

- Performance Management: Set clear performance expectations, provide regular feedback, and conduct performance reviews.

Campaign Management:

- Campaign Development: Develop and execute integrated marketing campaigns across multiple channels to drive brand awareness, engagement, and sales.

- Campaign Measurement: Track campaign performance metrics and analyze results to optimize future campaigns.

- Campaign Optimization: Continuously optimize campaigns to improve ROI and achieve marketing objectives.

Qualifications:

- Experience: 5+ years in marketing roles with at least 3 years in B2C or consumer-facing industries.

- Demonstrated Success: Must have a track record of successfully implementing marketing strategies and a deep understanding of the factors that contributed to their effectiveness.

- Comprehensive Expertise: Must possess extensive knowledge and hands-on experience across all verticals of marketing, including digital, traditional, content, social media, SEO, PPC, and analytics.

- Strategic Thinker: Proven ability to develop and implement successful marketing strategies that drive business growth and customer engagement.

- Leadership Skills: Exceptional leadership and communication skills with the ability to inspire and motivate a diverse team.

- Analytical Mindset: Data-driven decision-making approach with proficiency in marketing analytics and KPI tracking.

- Creative Vision: Innovative thinker with a passion for creating compelling brand narratives and customer experiences.

- Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Join Us: If you are a strategic marketer with a passion for motorcycles and adventure, and if you thrive in a fast-paced, collaborative environment, we invite you to apply.

Help us drive the next phase of growth for our brand and create unforgettable experiences for our customers across India