Qodequay Technologies - Manager - Digital Marketing (7-9 yrs)

Digital Marketing Manager.

Location: Pune.

Employment Type: Full-time.

Experience: 7+ Years.

Job Overview:.

We are looking for an experienced Marketing Manager to drive brand awareness, lead generation, and business growth.

The ideal candidate should have strong expertise in digital marketing, SEO, social media marketing, paid media (Meta Ads) (Google Ads), promotions, and data-driven decision-making.

You will be responsible for developing and executing marketing strategies to enhance engagement, generate leads, and improve overall brand positioning.

Key Responsibilities:

Social Media Marketing (Organic) & Meta Ads:.

- Develop and execute organic social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.

- Plan and manage paid campaigns (Meta Ads, LinkedIn Ads, etc.) to increase reach, conversions, and brand engagement.

- Create, schedule, and optimize engaging content (posts, reels, stories, videos, infographics) tailored to target audiences.

- Monitor and analyze social media metrics to track performance and optimize strategies.

Search Engine Optimization (SEO) & Google Analytics:.

- Implement on-page and off-page SEO strategies to improve organic search rankings.

- Conduct keyword research, backlinking, and technical SEO improvements to enhance website visibility.

- Utilize Google Analytics, Search Console, and other tools to track, analyze, and optimize traffic and engagement.

- Develop actionable insights from data to improve website performance and user experience.

Promotions & Lead Generation:.

- Develop and execute targeted promotional campaigns to attract and convert potential customers.

- Implement lead generation strategies using email marketing, content marketing, and digital advertising.

- Optimize landing pages, lead magnets, and conversion funnels to maximize ROI.

- Collaborate with sales teams to ensure high-quality leads and improve conversion rates.

Strategy & Planning:.

- Design and implement comprehensive marketing strategies aligned with business goals.

- Identify target audiences and develop customer personas for tailored marketing efforts.

- Conduct market research and competitor analysis to stay ahead of industry trends.

- Manage marketing budgets, track KPIs, and report on campaign performance with data-driven insights.

Qualifications & Skills:.

- 7+ years of experience in digital marketing, social media marketing, SEO, and lead generation.

- Proficiency in Google Analytics, Google Ads, Meta Ads, SEO tools (SEMrush, Ahrefs, Moz, etc.

- Strong experience in organic and paid social media campaigns.

- Expertise in content marketing, brand positioning, and performance marketing.

- Ability to develop and execute marketing strategies and growth plans.

- Excellent analytical, communication, and project management skills.

- Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.) is a plus.