Promilo - Manager - Digital Marketing (7-8 yrs)

ABOUT PROMILO:

Promilo is India's 1st innovative platform "Pay to Browse". It is a B2B SaaS start-up that, enables to acceleration of the business appointment funnel of the Companies. We're a SaaS-based advertising platform that connects both users and advertisers. Users will able to book an online appointment based on their interests with the advertiser, without compromising their data privacy, and get rewarded for sharing their data and time. We're registered and recognized by Start-up India, Start-up Karnataka, and MSME companies. Also, the top 100 Google App-Scale Academy start-ups. To know more - visit our company website. (www.promilo.com)

Job Summary:

- We are seeking an experienced and innovative Senior Digital Marketing Manager to join our dynamic team.

- The ideal candidate will have a minimum of 7 years of experience in digital marketing, preferably within the edtech sector or an online business/portal environment.

- This role demands a highly skilled individual with expertise in SEO, SME, SMO, Google My Business, Google Ads, HTML, on-page and off-page optimization, CPP, and influencer marketing.

- The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive growth, enhance brand presence, and maximize ROI.

Key Responsibilities:

- Strategy Development: Create and implement comprehensive digital marketing strategies to increase brand visibility, engagement, and conversion across all online platforms.

- SEO/SME/SMO: Develop and execute SEO, SME, and SMO strategies to improve organic search rankings, increase web traffic, and enhance user engagement.

- Google My Business & Google Ads: Manage and optimize Google My Business listings and Google Ads campaigns to drive local search visibility and targeted traffic.

- HTML & Website Optimization: Utilize HTML skills for on-page optimization and ensure the website is user-friendly, responsive, and optimized for search engines.

- On-Page & Off-Page SEO: Execute on-page and off-page SEO tactics, including keyword research, content optimization, link building, and performance tracking.

- Content Planning & Creation: Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with marketing goals and audience needs.

- CPP (Cost Per Click): Manage and optimize CPP campaigns to maximize return on ad spend (ROAS) and achieve desired cost-per-acquisition (CPA) targets.

- Influencer Marketing: Identify, engage, and collaborate with influencers to amplify brand reach and drive authentic engagement.

- Analytics & Reporting: Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, providing insights and recommendations for continuous improvement.

- Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of creativity, collaboration, and continuous learning.

Qualifications:

- Experience: Minimum of 7 years of experience in digital marketing, preferably within the ed-tech sector or an online business/portal environment.

- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or relevant certifications (e.g., Google Analytics, Google Ads) is a plus.

Technical Skills:

- Proficiency in SEO, SME, and SMO strategies and tools.

- Extensive experience with Google My Business and Google Ads.

- Strong understanding of HTML and website optimization techniques.

- Expertise in on-page and off-page SEO.

- Proven track record of managing CPP campaigns.

- Experience in influencer marketing and engagement.

- Advanced knowledge of digital marketing analytics and reporting tools.=