HTIC Global - Manager - Digital Marketing (4-7 yrs)

About the Job:

- This pivotal role will lead the development and execution of our digital marketing strategy, driving brand growth and achieving business objectives.

- The ideal candidate possesses a deep understanding of digital marketing principles, a passion for technology, and a proven track record of success in building and managing effective campaigns.

- This role requires a strategic thinker with strong leadership skills, the ability to collaborate cross-functionally, and a data-driven approach to optimize performance.

Job Purpose:

- The primary function of this role is to develop and implement successful, long-term digital marketing strategies that generate leads, enhance brand visibility, and drive revenue growth.

- This involves managing all aspects of our digital presence, from website optimization and content creation to social media engagement and paid advertising campaigns.

- The Digital Marketing Manager will work closely with various teams to ensure consistency across all marketing channels, with a particular focus on digital platforms.

- This role demands forward-thinking ideas and a proactive approach to building and maintaining a strong company web presence.

Duties & Responsibilities:

Strategic Planning & Roadmap Development:

- Develop and execute a comprehensive digital marketing roadmap encompassing lead generation, branding, and customer acquisition across all target segments.

- Define key performance indicators (KPIs) and establish clear targets for each digital marketing initiative.

- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

- Forecast sales performance trends and proactively identify opportunities to expand market share.

Channel Management & Optimization:

- Oversee all digital marketing channels (website, blogs, email, social media, paid advertising, etc) to ensure brand consistency and maximize reach.

- Manage and optimize website content, considering SEO best practices and user experience.

- Develop and implement effective email marketing campaigns to nurture leads and drive conversions.

- Manage and grow our social media presence, creating engaging content and fostering online communities.

- Plan and execute paid advertising campaigns across various platforms (Google Ads, social media) to drive targeted traffic and generate leads.

Performance Measurement & Analysis:

- Track and analyze key metrics using tools like Google Analytics to measure the effectiveness of digital marketing campaigns.

- Prepare regular reports on campaign performance, providing insights and recommendations for optimization.

- Conduct A/B testing and other experiments to improve conversion rates and ROI.

Content Strategy & Creation:

- Develop and implement a content marketing strategy that aligns with business objectives and target audience needs.

- Oversee the creation of high-quality, engaging content for various digital channels (website, blog, social media, email).

- Ensure content is optimized for search engines and adheres to brand guidelines.

Collaboration & Communication:

- Collaborate closely with Product and Sales teams to align marketing efforts with product development and sales strategies.

- Communicate effectively with stakeholders, providing regular updates on campaign performance and progress.

- Liaise with the systems team to ensure seamless integration of digital marketing tools and technologies.

Team Leadership & Development:

- Motivate and mentor the digital marketing team, fostering a culture of innovation and collaboration.

- Provide guidance and support to team members, helping them to develop their skills and achieve their goals.

Competitive Analysis & Market Research:

- Monitor competitor activities and identify emerging trends in the digital marketing landscape.

- Conduct market research to understand customer needs and preferences, informing marketing strategy development.

Technology & Innovation:

- Stay up-to-date with the latest digital marketing technologies and trends.

- Identify and evaluate new tools and platforms that can enhance marketing effectiveness.

- Champion the adoption of innovative digital marketing strategies and techniques.

Qualifications:

- MBA in Marketing, Business, or a related field.

- Proven experience 4+ in digital marketing management, with a demonstrable track record of success.

- Deep understanding of SEO, SEM, social media marketing, email marketing, content marketing, and analytics.

- Strong leadership skills and experience managing a team.

- Excellent communication, interpersonal, and presentation skills.

- Data-driven approach with strong analytical skills.

- Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools).

- Ability to work independently and as part of a team.

- Strong problem-solving and decision-making skills.