OTS Solutions - Manager - Digital Marketing (8-11 yrs)

Job Description: Senior Digital Marketing Manager.

Position: Senior Digital Marketing Manager.

Experience Required: Minimum 6 years.

Location: Pune.

Employment Type: Full-Time.

About Us:

OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio.

Our mission is to deliver transformative solutions to our clients through creativity, innovation, and software development.

To strengthen our marketing efforts, we are looking for a seasoned Sr.

Digital Marketing Manager who can lead our marketing team, craft compelling strategies, and drive impactful campaigns.

Key Responsibilities:

Strategy and Planning:

- Develop and execute creative and results-driven B2B marketing strategies to drive lead generation, brand awareness, and customer engagement.

- Design and implement multi-channel marketing campaigns that align with business goals and brand positioning.

- Conduct market research and competitor analysis to identify trends, insights, and opportunities.

- Plan and own effective KPIs producing quality leads across all our brands with help of multiple channels like Paid, Organic, Content and Social.

Team Leadership:

- Lead and manage a high-performing marketing team comprising a designer, content writer, SEO specialist, and additional resources.

- Foster collaboration, creativity, and accountability within the team to achieve key performance indicators (KPIs).

- Provide mentorship and professional development to team members, ensuring alignment with overall marketing goals.

Campaign Management:

- Lead paid advertising campaigns (Google Ads, LinkedIn Ads, and other B2B platforms), including campaign creation, optimization, and reporting.

- Coordinate with the content and design team to ensure cohesive messaging and visuals across all campaigns.

- Experiment with innovative approaches to engage target audiences and improve conversion rates.

Content & Design Collaboration:

- Work closely with the content writer and designer to develop highly creative and B2B-focused marketing assets, such as whitepapers, eBooks, case studies, landing pages, infographics, and videos.

- Ensure messaging consistency across all touchpoints to reinforce brand identity and objectives.

SEO and Website Optimization:

- Oversee SEO initiatives, including keyword research, on-page optimization, and backlink strategies in collaboration with the SEO specialist.

- Continuously improve website performance, user experience, and lead capture rates.

- Lead and manage specific KPIs in terms of quality traffic and leads generation through SEO and organic optimization techniques.

Analytics and Reporting:

- Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMRush or other analytics platforms.

- Track key metrics such as ROI, lead quality, traffic sources, and conversion rates to measure success and refine strategies.

Innovation and Creativity:

- Stay up-to-date with the latest digital marketing trends, tools, and B2B best practices.

- Introduce fresh, creative ideas to stand out in the competitive digital space and enhance our bran positioning.

Required Qualifications and Skills:

Experience and Knowledge:

- 8+ years of experience in digital marketing in a B2B environment forcused on international markets specifically North America.

- Proven experience in managing and executing paid campaigns on platforms like Google Ads, LinkedIn, and other B2B channels.

- Strong understanding of SEO, content marketing, and lead generation best practices.

- Familiarity with marketing automation tools and CRM systems.

Skills:

- Strong leadership and team management skills, with the ability to inspire creativity and accountability.

- Exceptional analytical skills to measure and optimize campaign performance.

- Excellent written and verbal communication, with the ability to convey ideas clearly and persuasively.

- A balance of creativity and strategic thinking, with a strong understanding of B2B buyer personas and decision-making processes.

Tools Expertise:

- Proficiency in tools like Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, or Ahrefs.

- Familiarity with design collaboration tools like Adobe Creative Suite, Canva, or Figma is a plus.

- Hands-on experience with A/B testing, heatmaps, and conversion rate optimization (CRO) tools.