Donatekart - Digital Marketing Manager (5-9 yrs)

Digital Marketing Manager Job Description.

Position : Sr Digital Marketing Manager.

Job Type : Full time.

Work Location : Bangalore.

ABOUT DONATEKART.

- We are India's most trusted and transparent crowdfunding platform, with a vision to create a social impact.

- Our unique model allows people from across the globe to donate towards raising funds for products required by NGOs and charities in India, which are then delivered to them by us.

- In the last 7+ years, we were able to create 5000+ campaigns and raise over 500 Cr+ worth of Donations to support over 1400+ charities.

- Over 1,000,000+ unique donors used our platform to channel donations to charities of their choice.

- As a Senior Digital Marketing Manager, you will be working closely with the founder for developing, implementing, and managing comprehensive digital marketing strategies to drive online visibility, brand awareness, and customer engagement.

- The ideal candidate should possess a deep understanding of digital marketing channels, analytics, and emerging trends in the digital landscape.

- This role requires a strategic thinker with strong leadership skills, creativity, and a proven track record of driving successful digital campaigns.

Roles and Responsibilities.

- Own the day-to-day revenue generation of Donatekart, ensuring revenue and CAC targets are met through paid marketing efforts.

- Lead and mentor a team of performance marketers, social media strategists, and graphic designers.

- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.

- Manage end-to-end campaign execution across Meta, Google, Moengage and other paid channels, ensuring audience acquisition, engagement, and retention.

- Oversee campaign management, including smooth launches, optimizations, and transitions.

- Guide the Product and Business Development teams on lead and product quality control (QC).

- Track, analyze, and report on daily, weekly, and monthly marketing KPIs, providing insights to optimize campaign performance.

- Stay updated with industry trends, emerging technologies, and digital marketing innovations to maintain a competitive edge.

- Manage budgets efficiently to maximize ROI and reallocate resources based on campaign performance.

- Collaborate with internal teams such as Sales, Video Production, and IT for seamless execution of marketing strategies.

- Oversee SEO and SEM efforts to improve organic and paid search rankings while maintaining brand consistency across digital channels.