Purplle.com - Creative Strategist (2-4 yrs)

- Identify regional consumer insights through research and trending social media content, and understand how it can be adapted to our specific use cases.

- Write unique video concepts for our in-house beauty brands to co-create content that is highly authentic and relevant to end-consumers

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Tailor marketing campaigns to specific regions, taking into account cultural nuances, preferences, and trends prevalent in key states

- Look to continuously improve the benchmarks in terms of content quality and content efficiency, number of experiments, etc

- Work with internal teams to plan and test new brand campaigns using influencers.

- Storyboarding and crafting unique narratives and hooks for influencers and products

What Skills You Should Have:

- Savvy social media user in tune with beauty trends and influencers

- Creative thinking and ability to understand what consumers want to watch while multi-tasking

- Excellent communication and writing skills in English

- Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/others would be a bonus.