Senior Associate - Retention and CRM Tools

Key Objectives:

• Drive Repeat purchase through activation of relevant customer segments.
• Development of Offer Management Engine and using intelligence to map customer profiles
• Identifying customer insights and use them to design and drive marketing campaigns, product launch, store openings and promotional events.
• Brand/Store/Regional Activation through common promotional touch points and identifying special days throughout the year for planning campaigns.
• Development and driving adoption of reporting framework for performance marketing
• Coordinating with various departments to develop and execute campaigns for driving engagement among existing customers
• Ensuring data driven decision making for marketing campaigns and events.

Qualifications and Functional Competencies

• Bachelors Degree in Technology B.Tech
• 3+ years experience in eCommerce/Retail industry.
• Prior experience in CRM tools like Emarsys and CleverTap would be required.
• Proven analytical prowess in solving business problems using advanced Excel and basic SQL queries.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent problem-solving, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and meet deadlines.