Assistant Manager-O&O Ecommerce Site Merchandising

Key Objectives:

• The Assistant Manager - OO eCommerce Site Merchandising f or puma.com will manage visual merchandising on the website and app and drive user s online shopping journey through innovative storytelling.
• The right candidate for this role will blend an eye for social, sports and fashion trends, with an strong appreciation for data.
• They understand the evolving consumer preferences are are able to reflect that on site.
• They will need to envision compelling and clear ways to tell product stories through site merchandising and be able to implement these with the toolset provided.
• Be active on the latest sports/fashion trends and translate them on website, seamlessly presenting puma products in innovative ways.
• Plan and manage the merchandising calendar for Puma.com, defining event-specific refreshes, campaigns, promotions, and launches.
• Handle key product launches for the season, adhering to strict site guidelines and working closely with CRM, Social, and Demand Generation teams.
• Define and manage site navigation, filtering, category management, and product assortment to optimize customer discoverability, purchase flow, and product positioning.
• Strategically align homepage content, landing pages, and category pages to tell a cohesive story, consistent with brand and site priorities.
• Proactively collaborate with cross-functional teams, including Marketing, SEO, Search, CRM, Digital Marketing, Affiliates, Merchandising, Category, Cataloging, Customer Care, Warehouse, and Product Management, to drive continuous site improvements.
• Take ownership of all website merchandising tools.
• Monitor and enhance the performance of the homepage and all other promotional spaces throughout the site.
• Regularly review key competitors and other PUMA regional websites to identify opportunities for improvement.
• Use Google Analytics data to determine and implement optimizations on the website.
• Manage inventory optimization for the site by coordinating with the merchandising, catalog, and category teams.
• Work closely with the category and warehouse teams to manage launch article inventory effectively.

Eligibility Criteria and functional competencies required: