Employer Branding Specialist

Job Role - Employer Branding Specialist

Experience - 3-8years

Location - New Delhi

Strategy Development:

• Develop and execute a comprehensive employer branding strategy aligned with company goals.
• Collaborate with HR, marketing, and leadership teams to define and articulate the company's employer value proposition (EVP).

Content Creation & Campaigns:

• Create compelling content for career pages, social media, job descriptions, and internal communication channels.
• Design and execute recruitment marketing campaigns to attract and engage potential candidates.

Social Media & Digital Presence:

• Manage employer branding across LinkedIn, Glassdoor, Indeed, and other relevant platforms.
• Develop social media strategies to showcase the company culture, values, and employee stories.

Employee Engagement:

• Partner with internal teams to promote employee testimonials and success stories.
• Foster brand advocacy by engaging employees in employer branding initiatives.

Analytics & Insights:

• Monitor and analyze the effectiveness of branding campaigns using KPIs and reporting tools.
• Stay updated on industry trends and best practices to keep the employer brand competitive.

Events & Partnerships:

• Plan and execute employer branding events such as career fairs, webinars, and community outreach programs.
• Build partnerships with universities, professional associations, and external vendors.