Pine Labs - Product Manager - B2C (10-15 yrs)

Job Description - B2C Product Manager

We at Pine Labs are looking for those who share our core belief - "Every Day is Game day". We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose:

We're seeking an experienced B2C Product Manager to drive customer acquisition, engagement, and retention through data-driven product strategies. This role will focus on optimizing conversion funnels across multiple platforms while ensuring seamless customer experiences through various touchpoints.

Responsibilities we entrust you with:

a. Growth & Conversion Optimization

- Develop and execute strategies to optimize the full conversion funnel, from acquisition to retention

- Design and implement comprehensive A/B testing programs to continuously improve conversion rates

- Analyze user behavior and metrics to identify optimization opportunities and drive data-informed decisions

- Create and maintain growth metrics dashboards to track KPIs and business impact

b. Customer Experience & Engagement:

- Oversee the development and implementation of customer engagement strategies across all platforms

- Lead the selection and integration of customer engagement tools and technologies

- Design and optimize customer touchpoints across web, mobile, and other digital platforms

- Collaborate with UX/UI teams to ensure design excellence and consistency across all product interfaces

c. Traffic & Platform Management:

- Develop strategies to drive qualified traffic to digital properties

- Work closely with marketing teams to align product and acquisition strategies

- Manage cross-platform integrations to ensure consistent user experience

- Optimize user journeys across various platforms and touchpoints

Relevant work experience:

- 8-10 years of product management experience in B2C digital products

- Bachelor's degree and preferably an MBA degree

- Proven track record of improving conversion rates and customer engagement metrics

- Strong experience with A/B testing methodologies and tools

- Deep understanding of analytics and customer behavior tracking

- Experience with customer engagement platforms and CRM tools

- Understanding of mobile app product management

- Background in e-commerce, fintech, digital services

- Strong appreciation for design thinking and user-centered design

Essential Skills:

- Strong analytical and quantitative skills with a data-driven mindset

- Excellent understanding of UX/UI design principles and best practices

- Proficiency in using analytics tools (Google Analytics, Mixpanel, etc.)

- Experience with A/B testing platforms (Optimizely, VWO, etc.)

- Strong project management and cross-functional leadership abilities

- Excellent communication and stakeholder management skills

- Understanding of web technologies and platform integration requirements

- Experience with customer engagement tools and CRM platforms

- Familiarity with marketing automation tools

- Knowledge of SEO principles and traffic generation strategies

What we Value in Our people:

You take the shot: You Decide Fast and You Deliver Right

You are the CEO of what you do: you show ownership and make things happen

You own tomorrow: by building solutions for the merchants and doing the right thing

You sign your work like an artist: You seek to learn and take pride in the work you do