Senior Product Manager - B2C Vertical (4-9 yrs)

Key Responsibilities

- Define Product Vision: Develop and articulate a clear product vision and strategy that aligns with CarDekho's long-term business objectives and market opportunities.

- Drive Traffic Growth: Formulate and implement innovative strategies to significantly boost traffic growth while enhancing consumer engagement through personalized experiences.

- Leverage SEO Expertise: Utilize deep SEO knowledge to maximize organic traffic and ensure optimal content visibility across all platforms.

- Develop B2B Solutions: Create and scale B2B advertiser propositions and lead generation solutions that deliver value to partners while driving revenue growth.

- Collaborate with OEMs: Work closely with Original Equipment Manufacturers (OEMs) to develop tech solutions that meet their needs, ensuring alignment with market demands.

- Explore New Markets: Lead the identification and development of new products in adjacent categories (e.g., bicycles, garages) while exploring opportunities in international markets.

- Stay Ahead of Trends: Keep abreast of industry trends, particularly in SEO, traffic management, and AI technologies. Apply these insights to drive product innovation and maintain CarDekho's competitive edge.

- User-Centric Design: Foster a deep understanding of customer needs and behaviors, advocating for intuitive product designs that enhance user satisfaction across all platforms.

- Team Leadership: Build, mentor, and manage a high-performing product management team, promoting a culture of continuous improvement and innovation.

Requirements:

- SEO Expertise: Extensive knowledge of search engine optimization strategies to drive organic traffic growth.

- Traffic Management Experience: Proven track record in managing traffic across web, app, and social media platforms effectively.

- Customer Insight: Strong ability to analyze customer needs and behaviors to create user-centric products.

- UI/UX Design Skills: A keen eye for design with experience in crafting engaging user interfaces that enhance the overall user experience.

- Problem-Solving Skills: Exceptional capability in identifying complex problems and developing innovative solutions.

- Cross-Functional Collaboration: Strong collaboration skills to work effectively with cross-functional teams, ensuring alignment and efficient execution of strategies.

- Communication Skills: Excellent verbal and written communication abilities to articulate ideas clearly to various stakeholders.

- Proven Track Record: Demonstrated success in building and scaling B2C platforms with a focus on traffic growth, engagement, and consumer experience. Experience in developing B2B propositions is a plus