Peoplebox - Senior Director - Growth & Demand Generation - SaaS Products (10-15 yrs)

About Peoplebox.ai.:

Peoplebox.ai is a GenAI platform for everything Talent, streamlining AI candidate screening, performance management, goals alignment, and career development - in one place.

We are helping 500+ companies, including Disney+, KPMG, Razorpay, HackerRank, Whatfix, Redbus, Exotel, Khatabook.

We are looking to hire a Sr Growth & Demand Gen Marketer with experience in scaling SaaS products in their 1-10 journey.

This is an in-office role, based in Bangalore, India.

The Role:

You will define and execute the growth strategy to drive user acquisition, activation, retention, and upsell.

You will build and lead a dynamic team to propel Peoplebox expansion and market penetration.

You will:

- Develop and implement comprehensive growth strategies to accelerate qualified pipeline and revenue.

- Hire, lead and mentor a team of marketing professionals, setting clear growth goals .

- Work with internal and external teams to improve SEO, increase organic traffic and MQLs.

- Lead the Growth team, focusing on performance marketing, including Google Adwords & listing ads, conversion rate optimization, and out-of-the-box growth strategies to build qualified pipeline.

- Manage technical aspects of key marketing systems (marketing automation, CRM) to generate, distribute, and report on leads.

- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, newsletters and Events to drive lead generation.

About You:

- Rich experience of growth marketing in a SaaS company, preferably leading 1-10 journey.

- Excellent communication skills in English, both spoken and written.

- Proficiency in marketing automation and blogging software features.

- HTML/CSS, Canva hands-on experience is an advantage.

- Expertise in SEO/ SEM, Google Analytics.

- Experience with Google Adwords and other performance marketing.

- Worked on Events marketing to drive consistent growth.

- Creative thinker and problem solver.

- Data-driven and research-oriented.

Brownie Points:

- Deep understanding of conversion optimization.

- Strong Performance Marketing & Events experience.