Manager |Ecommerce External Marketing

Functional Responsibilities:

• Marketing Plan Execution: Execute holistic marketing plans for ecommerce products.
• Target Audience Identification: Identify potential target segments based on platform audience insights.
• Product Positioning & Strategy: Define product positioning, key selling points, and communication strategy using market data insights.
• Creative & Digital Campaigns: Design out-of-the-box digital, media, PR, and creative plans in coordination with external and central marketing teams.
• Innovation & Idea Generation: Propose innovative campaign ideas to create clutter-breaking promotions.
• Marketing Artwork Development: Develop and design ecommerce marketing artwork and messaging in collaboration with central marketing and platform teams.
• Market Insights & Trends: Gather and share marketing insights and trends to improve campaign quality.
• Brand Consistency: Ensure brand, messaging, style, and tone consistency across all ecommerce platforms.
• Campaign Performance Monitoring: Execute, monitor, and suggest improvements for campaign performance.
• Campaign Reporting & Analysis: Prepare ad hoc campaign reports and post-campaign evaluation analyses.
• Project Leadership: Represent and lead ecommerce external marketing projects.
• Innovative Platform Integrations: Ensure the delivery of innovative platform integrations from external marketing.
• Content Planning & Coordination: Proactively plan and share ecommerce content requirements with central marketing teams.

Functional Responsibilities Creative Work

• Creative Requirement Estimation: Assess creative and content needs for each project.
• Design Briefing: Coordinate with in-house design teams or external agencies to ensure high-quality deliverables.
• Brand Guideline Compliance: Ensure all content follows brand guidelines and obtain approvals from central marketing teams.
• Timely Content Delivery: Deliver creative materials to ecommerce platforms within specified timelines.
• Content Types Development: Create diverse content formats like static banners, social media posts, dynamic creatives, video edits, and landing pages for Amazon/Flipkart.

Other Requirements:

• 8 years experience in content management Integrated marketing planning having ecommerce marketing knowledge.
• Creative thinking and passionate for creating content.
• Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
• Well-organized, able to meet multiple project timeline and demonstrate attention to details.
• Able to work independently, solve problems, take initiative, self-starter and use good judgment.
• Good command over English and presentation skills to lead/influence discussions.