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5 Punjoy Jobs
Asst Brand Manager / Brand Manager
Punjoy
posted 17hr ago
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Key skills for the job
Job Description
As we continue to grow and expand, we re looking for a dynamic and creative Brand Manager to shape the future of our brand through innovative marketing strategies. This role will focus on both offline and online campaigns, new product (ride) launches, and digital marketing initiatives that will drive engagement and elevate the Punjoy brand in the hearts and minds of our audience.
Key Responsibilities:
1. Creative Agency Management:
- Serve as the main point of contact for external creative agencies, ensuring alignment with Punjoy s brand values, project timelines, and deliverables.
- Brief agencies on campaigns and creative projects, providing clear guidance and constructive feedback.
- Oversee the entire creative process from concept creation to the final product, ensuring high-quality execution.
2. Creative Development Collateral:
- Lead the development of all brand materials, including brochures, banners, flyers, posters, and digital content for various campaigns.
- Ensure that all creative content aligns with Punjoy s adventurous and fun brand persona, attracting and engaging the target audience.
- Collaborate with design teams to craft visually stunning and memorable content.
3. Execution Implementation:
- Lead the execution of integrated brand campaigns across multiple channels, including digital, print, and in-park experiences.
- Coordinate with vendors for the production and distribution of all promotional materials.
- Ensure consistency and high-quality execution across all touchpoints.
4. Go-to-Market (GTM) Launch Execution Digital Marketing:
- Develop and implement GTM strategies for new ride launches, seasonal promotions, and special events.
- Create and optimize digital marketing content (social media, display ads, video, etc) to enhance engagement and drive traffic to the park.
- Collaborate closely with internal teams and agencies to track and improve campaign performance.
5. Brand Presentations:
- Develop impactful presentations for internal and external stakeholders, showcasing campaign strategies, creative concepts, and performance metrics.
- Work alongside the marketing, sales, and park operations teams to ensure cohesive messaging that highlights our brand s mission and values.
6. Cross-Functional Collaboration:
- Partner with product, sales, and trade marketing teams to ensure consistency in branding across all park touchpoints and initiatives.
- Provide guidance and mentorship to junior team members in creative development, project management, and digital marketing.
Qualifications:
Education: masters degree in Marketing, Digital Marketing, Communications, or a related field.
Experience:
- 5-10 years of experience in brand management, particularly in leisure, entertainment, or tourism sectors.
- Proven experience in working with creative agencies, executing digital campaigns, and managing integrated marketing initiatives.
- Strong background in Go-to-Market (GTM) strategies and campaign execution.
Skills:
- Excellent communication and presentation skills, with a keen eye for detail.
- Expertise in digital marketing, creative project management, and cross-functional collaboration.
- Ability to work efficiently in a fast-paced, ever-changing environment
Employment Type: Full Time, Permanent
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