Oliveboard - Head - Search Engine Optimization (8-10 yrs)

About Oliveboard:.

- Oliveboard is one of India's leading exam prep platforms that help students prepare for 100+ Government and Banking examinations.

- The Oliveboard App currently has 10M+ downloads.

Role Summary:.

- Lead and execute the strategy for Oliveboard's Search Engine (SEO) and App Store Optimization (ASO) to drive organic growth and visibility.

- Oversee keyword research, content optimization, and performance analytics across web and mobile platforms.

- Collaborate with cross-functional teams to enhance user acquisition and maximize ROI.

Roles and Responsibilities:.

- Develop and execute comprehensive SEO and ASO strategies to drive organic growth and improve visibility across web and app platforms.

- Conduct keyword research and optimize website content, app titles, descriptions, and other metadata for target audiences and algorithms.

- Analyze performance metrics using tools like Google Analytics, Search Console, and app store analytics to identify opportunities and optimize strategies.

- Implement technical SEO best practices, including site speed, mobile-first optimization, and schema markup.

- Optimize app store assets (screenshots, icons, videos) and perform A/B testing to enhance conversion rates.

- Monitor and adapt to algorithm updates, search trends, and competitor strategies to maintain rankings and visibility.

- Collaborate with content, product, design, and development teams to align efforts with business objectives.

- Lead and mentor a team of SEO and ASO specialists, fostering growth and ensuring high performance.

- Define and track KPIs to measure the success of SEO and ASO initiatives, ensuring continuous improvement.

- Stay updated on industry trends, emerging tools, and technologies to maintain a competitive edge.

Requirements:.

- SEO and ASO Expertise: 5+ Years of experience in developing and executing successful SEO and ASO strategies, with in-depth knowledge of search engine and app store algorithms.

- Analytical Skills: Strong ability to interpret data from tools like Google Analytics, Search Console, App Store Connect, and other performance analytics platforms to inform decisions.

- Technical Proficiency: Deep understanding of technical SEO practices, including website architecture, site speed optimization, mobile-first indexing, and schema markup.

- Creative Optimization: Expertise in creating and optimizing app store assets (titles, descriptions, screenshots, icons) and executing A/B tests to improve conversion rates.

- Leadership and Collaboration: Demonstrated experience leading teams and collaborating with cross-functional stakeholders to align SEO and ASO strategies with broader business goals.

- Adaptability and Innovation: Ability to stay ahead of industry trends, algorithm changes, and emerging technologies to maintain competitive advantage.

- Candidates with prior experience in Edtech Companies will be preferred.