Oliveboard - Manager - Search Engine Optimization (6-8 yrs)

Summary:

- We are seeking a highly motivated and results-oriented SEO Manager to join our growing marketing team.

- The ideal candidate will have a proven track record of success in developing and executing effective SEO strategies that drive organic traffic and improve search engine rankings.

- You will be responsible for all aspects of SEO, including keyword research, on-page optimization, technical SEO, content strategy, link building, and reporting.

Responsibilities

Keyword Research & Strategy:

- Conduct in-depth keyword research and analysis to identify relevant keywords with high search volume and low competition.

- Develop and implement a comprehensive keyword strategy aligned with business goals.

- Track keyword rankings and analyze search engine results pages (SERPs) to identify opportunities for improvement.

On-Page Optimization:

- Optimize website content, including titles, meta descriptions, headings, and image alt text, for search engines.

- Ensure website content is high-quality, informative, and relevant to target keywords.

- Collaborate with content creators to optimize website content for SEO.

Technical SEO:

- Conduct website audits to identify and resolve technical SEO issues, such as broken links, crawl errors, and mobile-friendliness.

- Implement schema markup and other structured data to improve search engine visibility.

- Optimize website speed and performance to enhance user experience and search engine rankings.

Off-Page Optimization:

- Develop and execute link-building strategies to acquire high-quality backlinks from reputable websites.

- Monitor and analyze competitor backlink profiles to identify link-building opportunities.

- Build and maintain relationships with industry influencers and other website owners.

Content Strategy:

- Develop and implement a content strategy that aligns with SEO goals and target audience interests.

- Create high-quality, informative, and engaging content, such as blog posts, articles, and white papers.

- Collaborate with content creators and other stakeholders to ensure content is optimized for SEO.

Reporting & Analysis:

- Track and analyze key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.

- Generate regular reports on SEO performance and provide actionable insights to improve results.

- Stay up-to-date on the latest SEO trends, algorithms, and best practices.

Team Collaboration:

- Collaborate with other marketing team members, including content marketers, social media managers, and paid media specialists.

- Work closely with the web development team to implement technical SEO recommendations.

Qualifications:

- 6+ years of experience in SEO, with a proven track record of success in driving organic traffic and improving search engine rankings.

- Strong understanding of SEO principles, including on-page and off-page optimization, technical SEO, and keyword research.

- Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz.

- Excellent analytical and problem-solving skills.

- Strong written and verbal communication skills.

- Ability to work independently and as part of a team.

- Strong attention to detail and organizational skills.

- Experience with content management systems (CMS) such as WordPress.

- Experience with Google Tag Manager and Google Data Studio is a plus