Oliveboard - Assistant Marketing Manager (4-6 yrs)

Job Summary:

As an Assistant Marketing Manager at Oliveboard, you will play a crucial role in driving course promotion, enhancing brand awareness, and optimizing customer retention. You will leverage your creativity, analytical skills, and marketing expertise to develop and execute impactful campaigns across various channels. This role demands a proactive and results-oriented individual who thrives in a fast-paced, collaborative environment.

Responsibilities:

Content & Promotional Material Curation:

- Develop and curate compelling content and promotional materials to effectively promote courses and enhance brand awareness.

- Craft engaging copy for various marketing channels, including email, push notifications, social media, and website content.

Campaign Management & Execution:

- Manage and execute push notification, email, and other marketing campaigns to engage and retain customers.

- Implement effective retention strategies to reduce churn and increase customer loyalty.

- Develop and execute out-of-the-box ideas to generate revenue and enhance brand awareness.

Data Analysis & Optimization:

- Analyze campaign performance data and derive actionable insights to optimize marketing efforts.

- Use data-driven decision-making to improve campaign effectiveness and ROI.

- Generate reports based on marketing analytics.

Creative Collaboration:

- Collaborate with designers to create visually appealing creatives for marketing materials.

- Ensure all marketing material is on brand, and effective.

Cross-Functional Collaboration:

- Work closely with product, support, and tech teams to optimize the customer experience and increase retention.

- Work with sales to improve lead quality.

Revenue Generation & Affiliate Management:

- Generate revenue through strategic marketing initiatives and activities.

- Manage and optimize affiliate programs to drive sales and revenue.

Market Research & Trend Analysis:

- Stay informed about industry trends, competitor actions, and market developments.

- Provide feedback to leadership regarding market conditions.

Requirements:

Communication Skills:

- Fluency in English with excellent written and verbal communication skills.

Creative & Analytical Skills:

- Creative flair and strong copywriting abilities.

- Analytical skills and the ability to interpret data to derive actionable insights.

Work Ethic & Adaptability:

- Proactive and comfortable working under tight deadlines.

- Ability to work in a fast-paced, dynamic environment.

- Self-motivated with a strong sense of ownership.

Industry Knowledge:

- Exposure to Banking, SSC, JAIIB, and other competitive exams.

Teamwork:

- Ability to collaborate effectively with cross-functional teams.

Preferred Qualifications:

Marketing Automation:

- Familiarity with marketing automation tools like CleverTap, MoEngage, WebEngage, etc.

EdTech Experience:

- Experience working in the EdTech industry.