Tribeca - Assistant Brand Manager - Marketing (4-6 yrs)

- Develop and execute brand strategies for Tribeca projects in Pune.

- Manage marketing campaigns across various channels.

- Conduct market research and analyze competitor activities.

- Collaborate with external agencies (e. , advertising, PR).

- Track and analyze brand performance metrics.

Qualifications:

- Proven experience in Brand Management, Marketing Strategy, and Campaign Management.

- Strong analytical and market research skills.

- Excellent communication and interpersonal skills.

- Master's degree in Marketing, Business Administration, or a related field.

- 3+ years of relevant marketing experience (Brand marketing preferred)

Desirable:

- Experience in real estate or luxury branding.

Key Responsibilities:

- Develop and implement comprehensive brand strategies for Tribeca projects in Pune.

- Define target audience, brand positioning, and key messaging.

- Conduct market research and competitor analysis to inform brand strategies.

- Plan, execute, and monitor marketing campaigns across various channels (digital, social media, print, events).

- Develop creative briefs and collaborate with agencies to produce high-quality marketing materials.

- Manage campaign budgets and track key performance indicators (KPIs).

- Develop and maintain consistent brand messaging across all communication channels.