Associate Manager II- Performance Marketing (L6)

Associate Manager 2 - Performance Marketing

About Navi

Navi is one of the fastest-growing financial services companies in India providing Personal Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navis mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.

Ignite the Spirit of a Navi_ite

Imagine being at the heart of India s fastest-growing financial services company, where every day brings the opportunity to redefine how millions manage their money. Navi is transforming the landscape with Personal and Home Loans, UPI, Insurance, Mutual Funds, and Gold delivering innovation that makes financial products simpler, more accessible, and truly affordable.

With our cutting-edge AI/ML technology and deep expertise, we re not just setting new standards; we re creating experiences that delight and inspire.

This is your chance to be part of something extraordinary. At Navi, you won t just be advancing your career; you ll be leading a revolution in finance. Join us and discover how it feels to be at the forefront of this.

Founders: Sachin Bansal Ankit Agarwal

Responsibilities:

Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.

Handle acquisition remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.

Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.

Work with data science, product, engineering business teams to scale the performance of marketing channels.

Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.

Explore new performance marketing channels to diversify and scale acquisition efforts.

Monitor and report campaign performance and key success metrics.

Maintain and publish dashboards/reports at a channel, cohort, or campaign level.

Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.

Key skills required:

3+ years experience across Performance Marketing, Google Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding content.

Proven experience in marketing, with a track record of driving growth at scale;

Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.

Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.

Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.

Proven experience in managing and coordinating multi-channel marketing campaigns.

Ability to thrive in a fast-paced environment

What is awaiting you at Navi

Unyielding Perseverance, Boundless Passion, Unwavering Commitment
Are you ready to channel your relentless drive into something truly transformativeAs a Navi_ite, you will embody the essence of perseverance and passion, pushing boundaries and redefining what s possible. As a Navi_ite, you ll be at the forefront of our mission, taking on responsibilities that challenge you and push the limits of what you thought possible.

Relentless Pursuit of Unmatched Excellence
Imagine a place where your quest for excellence knows no bounds. At Navi, we don t just set high standards; we live them. At Navi, we believe in delivering exceptional results and creating real value. You will have the opportunity to tackle projects with precision and pride, setting standards and achieving outcomes that make a tangible difference. Your ability to manage tasks effectively and maintain high standards will be key to our shared success.

Unbreakable Resilience and Agility
Visualize yourself thriving in an environment where change is not a barrier but a catalyst for your growth. As a Navi_ite, you ll turn every challenge into an opportunity with your unparalleled resilience and adaptability. Your adaptability will be essential as you navigate evolving situations, contributing to both your personal development and the team s achievements.

Joining Navi means stepping into a role where your perseverance, pursuit of excellence, and resilience are not just valued they are celebrated. If you re ready to leave a legacy of impact and innovation, your journey starts here. Embrace this chance to be a part of something extraordinary and let your potential shine. Your future as a Navi_ite awaits.