Performance Marketing

About Vance

Vance is building a Financial Services platform for immigrants around the world. We are backed by influential venture capitalists like Hummingbird Ventures, Y Combinator, Global Founders Capital, Soma Capital, and are on a mission to simplify global banking as easily as booking an Uber.

We re first taking on the Indian diaspora - the largest and wealthiest immigrant population. 15 million Non-Resident Indians hold over $1. 5T in wealth of which $500B is back in India. They remit $125B back every year and account for 25% of all real estate purchases in India. Yet, the banking experiences of these NRIs are archaic. We re building a new age platform to service these NRIs with cross border money movement.

We are a team of 30 that works with the intensity and the agility of a sports team. With innovation, hustle, and collaboration at our core, we aim to build better banking for all immigrants around the world. Discover more about our work, our ethos, and our vision on our website, Vance .

We are looking for a Performance Marketing Expert who is data-driven, hands-on, and deeply understands how to scale user acquisition through paid channels. This role is not just about running ads it s about leveraging data, optimizing funnels, and driving impactful growth.

At Vance, growth isn t just about ad spend; we look at every metric, test every hypothesis, and ensure every dollar drives ROI. If you have a data-first mindset, thrive on experimentation, and love working in a high-ownership environment, this is the role for you.

Location: Bangalore (In-Person)

• Own Performance Marketing Strategy - Drive user acquisition & retention while optimizing for CAC, ROAS, CPA, and LTV.

• Run & Scale Paid Campaigns - Lead Google Ads, Meta, YouTube, TikTok, and other paid channels.

• Analyze Data & Drive Insights - Use performance metrics to iterate, optimize, and inform strategic decisions.

• Manage Budgets Efficiently - Scale paid media spends beyond $100K+ per month while ensuring maximum ROI.

• Experiment & Optimize Funnels - Test A/B variants, audience targeting, bid strategies, and landing pages.

• Creative Strategy & Testing - Partner with designers to create high-converting ad creatives.

• Market Research & Competitive Analysis - Stay ahead of trends, analyze competitors, and unlock new opportunities.

• Own Marketing Tech Stack - Work with tools like Google Analytics, Facebook Business Manager, and attribution platforms.

• 3 to 5 years of experience in performance marketing. Ideally in series A startups in FinTech, EdTech, ConsumerTech, AdTech, or QuickCommerce.

• Experience scaling global campaigns across diverse markets.

• Expert in Google Ads & Meta - Deep knowledge of algorithms, bidding strategies, audience targeting.

• Proven track record of scaling high-budget campaigns ($100K+ per month).

• Strong data & analytical skills - Ability to extract insights, optimize campaigns, and improve conversion rates.

• Hands-on executor - Someone who does the work, iterates fast, and moves with intent.

• Understanding of Funnels - Ability to connect performance marketing with user journeys & product flows.

• Curiosity & Passion for FinTech - Strong interest in financial products and user behavior in global markets.

• Data-First Thinker - You don t guess you rely on data, trends, and numbers to drive every decision.

• Platform Expert - You understand Google & Meta beyond just running ads you know how the algorithms work.

• High Ownership & Bias for Action - You take full responsibility for performance and move fast to drive results.

• Hands-On & Detail-Oriented - You deep dive into campaign setups, troubleshoot, optimize, and refine.

• Experimentation-Led Marketer - You thrive on A/B testing, iterating, and continuously improving.

• Growth-Obsessed - You get excited about scaling CAC efficiently and unlocking new revenue channels.

• FinTech Enthusiast - You understand the importance of trust, compliance, and education in financial services marketing.

• Be at the Forefront of FinTech Growth - Drive acquisition for a global fintech disrupting banking for immigrants.

• High Autonomy, High Impact - Lead performance marketing at scale, without red tape or slow approvals.

• Wealth Creation - ESOPs in an early-stage, high-growth fintech startup.

• Fast-Track Your Career - Work on multi-market expansion, high-budget campaigns, and performance-driven growth.

• Data-Driven Culture - You ll thrive in an environment where experimentation & analytics fuel every decision.

• Exceptional Team - Work with high-ownership marketers, engineers, and product leaders who move fast and build big.

1. Round 1: Exploratory Call (30 mins) - Cultural fit & expectations with recruiter

2. Round 2: Resume Deep Dive (60 mins) - Assessing experience & thought process

3. Round 3: Take-Home Assignment - Performance marketing problem-solving

4. Round 4: Assignment Debrief + Problem Solving (2 hrs) - Deep dive into execution, data, and funnel optimization

5. Round 5: Conversation with Founder - Vision, long-term impact, and team fit

If you live & breathe performance marketing and love scaling high-budget campaigns through deep analytics, let s talk!