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Digital Marketing Executive
Pando
posted 6hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Pando is an AI-powered, no-code,and unified fulfillment platform that enables manufacturers retailers toorchestrate both inbound outbound logistics fulfillment to improve customerexperience, reduce carbon footprint, and control freight costs. Pandofulfillment cloud digitalizes end-to-end freight procure-to-pay operations withfreight procurement, multi-modal transportation management (domestic andinternational), freight audit payment capabilities in a singleplatform.
As a partner of choice forFortune 500 enterprises presence across North America, Europe AsiaPacific, Pando is recognized bythe World Economic Forum (WEF) as a Technology Pioneer, byGartner forboth its Multi-Enterprise Collaboration Transportation Management Systemcapabilities, by G2 for its compelling userexperience, and by Deloitte as one of thefastest-growing technology companies.
Role:
As a Digital Marketing Executive,you will play a pivotal role in driving significant inbound demand generation throughvarious digital channels, primarily focusing on Search Advertising (Google AdWords),LinkedIn Marketing Solutions and SEO in an Enterprise Account Based MarketingContext. You will be responsible forplanning, executing, and optimizing paid digital campaigns to attract andconvert high-quality leads to contribute to significant growth in SalesPipeline.
You will be part of globalrevenue marketing team that is empowering full-funnel revenue impact across GTMoperations. The role is based in Chennai.
Key Responsibilities:
- Plan, optimize, and implement paid search campaigns through Google Adwords and other ad platforms to drive inbound leads and sales qualified opportunities.
- Plan Execute SEO initiatives across both on-page off-page optimization to improve organic traffic visits and inbound leads.
- Plan Execute LinkedIn ABM campaigns to drive engagement and conversions from target accounts
- Track and Manage Account Journeys through CDP Platforms by measuring intent engagement signals and planning downstream initiatives based on the same.
- Drive Marketing automation initiatives to track inbound journey and measure attribution to inbound led demand generation.
- Analyze campaign performance to derive actionable insights and execute recommendations.
- Configure, track and monitor web analytics to measure impact of website, LinkedIn and other online channels.
- Market Research, Competitive analysis and benchmarking to improve campaign performance.
- Collaborate with Outbound demand generation teams to execute inbound led outbound initiatives with an ABM Inbound perspective.
Requirements
- 3 to 5 years of proven digital marketing and hands-on experience in planning executing SEO, SEM ( Google Adwords ) LinkedIn Marketing Campaigns.
- Hands-on experience across digital marketing platforms that include Google Adwords, HubSpot, Google Analytics , Google Search Console, ABM platforms, LinkedIn Marketing Solutions, CDP Platforms etc.
- Understanding of Enterprise ABM and ability to bring ABM context across campaign planning execution.
- Understanding of Martech tools and hands-on experience on leveraging AI Martech tools to automate marketing workflows and dashboards.
- BachelorDegree in any domain. Post graduation in Management would be an added advantage.
- 3 to 5 years of proven digital marketing and hands-on experience in planning executing SEO, SEM ( Google Adwords ) LinkedIn Marketing Campaigns.
Employment Type: Full Time, Permanent
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What people at Pando are saying
Digital Marketing Executive salary at Pando
reported by
1
employee
with 2
years exp.
₹5.8
L/yr - ₹7.5
L/yr
119%
more
than the average Digital Marketing Executive Salary in India
View more details
What Pando employees are saying about work life
based on 31 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Pando Benefits
Submitted by Company
Balanced work life Learning & certification Celebrations Clubs & recreation Rewards & recognitions Health & wellness
Submitted by Employees
View more benefits 
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