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Digital Marketing Executive
Travarsa Private Limited
posted 18hr ago
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Job Description
to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
Employment Type: Full Time, Permanent
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What people at Travarsa Private Limited are saying
Rating based on 1 Digital Marketing Executive
review
Anonymous · Digital Marketing
in Kolkata
Likes
Everything is professional and employer focus is only to boost employees confidence and make them self confident
Dislikes
Waiting for metro to start so that distance won't be challange
Read 1 reviewWhat Travarsa Private Limited employees are saying about work life
based on 28 employees
Strict timing
Monday to Saturday
Within city
Day Shift
Travarsa Private Limited Benefits
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Travarsa Private Limited Kolkata Office Locations
Kolkata, West Bengal Office
Shrachi Ek Tower, Office no: EKT GR 1B, Newtown, Kolkata, WB, India, 700161
Kolkata, West Bengal
700156
700156
Kolkata Office
215 A, PS Qube, Plot No. II, D/31/1, Street No. 1111, Tali Park, Action Area IID, Newtown, Kolkata, West Bengal 700157, India
Kolkata
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