VP - Performance Marketing

Performance Marketing for brands:

• Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across channels.
• Manage all efforts and goals on digital paid media: Facebook Ads, Google Ads
• Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue
• Close monthly performance plans internally and with the agency to meet monthly targets.
• Execute, track, and optimize campaigns daily/weekly with the agency. Report on performance as per the decided formats.
• Responsible for working with internal teams to create ad copies & assets.
• Set up attribution models, and multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.
• Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation, and planning
• Plan and execute the paid social media strategy along with the social team.
• Responsible for coordinating with the finance team to check and get all the agency invoices cleared in time.
• Build a team for performance marketing and manage it