Associate Manager II- Social Media Copywriter (M6)

Associate Manager- Social Media Copywriter

About Navi:
Navi is one of the fastest growing financial services companies in India providing Personal Home Loans, Insurance and Mutual Funds with a digital first approach. At Navi, our mission is to build financial services that are simple, accessible and affordable.

Ignite the Spirit of a Navi_ite

Imagine being at the heart of India s fastest-growing financial services company, where every day brings the opportunity to redefine how millions manage their money. Navi is transforming the landscape with Personal and Home Loans, UPI, Insurance, Mutual Funds, and Gold delivering innovation that makes financial products simpler, more accessible, and truly affordable.

With our cutting-edge AI/ML technology and deep expertise, we re not just setting new standards; we re creating experiences that delight and inspire.

This is your chance to be part of something extraordinary. At Navi, you won t just be advancing your career; you ll be leading a revolution in finance. Join us and discover how it feels to be at the forefront of this.

Founders: Sachin Bansal Ankit Agarwal

Key Responsibilities :

Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.

Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.

Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources.

Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.

Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.

Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint.

Data-Driven Insights : Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.

Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives.

Requirements:

5-7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.

Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.

Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.

Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.

Experience collaborating on multi-channel campaigns with cross-functional teams.

Understanding of visuals to effectively complement copy.

Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action.

Qualification:

Experience in creating financial content is a plus but not mandatory.

Graduate or postgraduate in any discipline.

Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.

What is awaiting you at Navi

• Unyielding Perseverance, Boundless Passion, Unwavering Commitment
  Are you ready to channel your relentless drive into something truly transformativeAs a Navi_ite, you will embody the essence of perseverance and passion, pushing boundaries and redefining what s possible. As a Navi_ite, you ll be at the forefront of our mission, taking on responsibilities that challenge you and push the limits of what you thought possible.

• Relentless Pursuit of Unmatched Excellence
  Imagine a place where your quest for excellence knows no bounds. At Navi, we don t just set high standards; we live them. At Navi, we believe in delivering exceptional results and creating real value. You will have the opportunity to tackle projects with precision and pride, setting standards and achieving outcomes that make a tangible difference. Your ability to manage tasks effectively and maintain high standards will be key to our shared success.

• Unbreakable Resilience and Agility
  Visualize yourself thriving in an environment where change is not a barrier but a catalyst for your growth. As a Navi_ite, you ll turn every challenge into an opportunity with your unparalleled resilience and adaptability. Your adaptability will be essential as you navigate evolving situations, contributing to both your personal development and the team s achievements.
  
  Joining Navi means stepping into a role where your perseverance, pursuit of excellence, and resilience are not just valued they are celebrated. If you re ready to leave a legacy of impact and innovation, your journey starts here. Embrace this chance to be a part of something extraordinary and let your potential shine. Your future as a Navi_ite awaits.