National Marketing Lead (10-15 yrs)

Job Title: Marketing Manager (Female Only)

Location: Gurugram

Reports To: Co-Founder

About Client:

Our Client is revolutionizing the automotive aftermarket with a disruptive hyperlocal delivery model for 2-wheeler mechanics, delivering the widest range of genuine spare parts through its quick commerce platform.

As we continue our rapid expansion, we are seeking a Marketing Manager who will lead our marketing function to the next level. If you're a creative thinker, a go-getter with a passion for start-up environments, and have experience working with target audiences such as mechanics, we want to hear from you.

Role Overview: The Marketing Manager will spearhead all marketing initiatives at Client, driving both online and offline marketing strategies to build awareness, engage and motivate mechanics to transact on our platform. The ideal candidate will have a proven track record of working in start-up environments and experience in reaching underserved markets.

Key Responsibilities:

- Lead the development and execution of innovative marketing strategies for both online and offline channels, with a focus on increasing mechanic engagement and platform transactions

- Design and execute customer acquisition strategies leveraging both digital and traditional methods

- Oversee brand positioning, content strategy, community building, and all marketing activities

- Work closely with product and sales teams to align marketing efforts with customer needs and sales targets

- Measure and report on the effectiveness of campaigns, continuously optimizing to ensure maximum return on investment

- Develop and manage a marketing budget that ensures efficient allocation of resources, driving impact within budget constraints

- Champion Client's unique value proposition and ensure consistent messaging across all touchpoints

Qualifications:

- Minimum of 5-7 years of experience in marketing, preferably in a start-up environment and with organizations targeting underserved markets

- Proven experience in both online and offline marketing, with a focus on customer acquisition, engagement, and retention

- Ability to drive innovative marketing strategies with limited resources and a frugal budget

- Strong understanding of digital marketing channels, including social media, performance marketing, SEO, and WhatsApp marketing

- Exceptional communication skills with the ability to work cross-functionally within a small, fast-moving team

- Data-driven approach with the ability to analyse and optimize campaigns based on performance metrics

- Start-up mindset with the ability to thrive in a fast-paced, high-growth environment

Only Female candidates are preferred.

Why Join our Client?

- Be part of a rapidly growing start-up in a dynamic and evolving industry

- Opportunity to build a brand from scratch while shaping and executing marketing strategies that have a direct impact on business growth

- Work in a collaborative and innovative environment with a passionate and talented team