Digital Marketing Consultant - Private Equity Firm - Consumer Healthcare Sector - Contractual (7-16 yrs)

At Outsized, we match clients in financial services and management consulting to high-quality independent consultants and boutique/specialist firms for the execution of their key projects

Our client, a Private Equity firm, is seeking a seasoned Digital Marketing Consultant to strategise and lead marketing initiatives for one of its key portfolio companies-a growing Consumer Healthcare brand. The role involves creating a robust digital marketing strategy and optimising the digital marketing spend

This high-impact, client-facing role offers the opportunity to drive meaningful results in a dynamic, fast-paced environment. The consultant will report into Chief Marketing officer

Key Responsibilities:

- Develop a holistic digital marketing strategy tailored to the brand's growth goals, ensuring alignment with broader business objectives

- Incorporate innovative approaches to address market trends, consumer behavior, and emerging technologies

- Manage and allocate a substantial marketing budget of 100 crores, optimising spends to deliver the highest ROI across campaigns

- Create and implement financial planning and monitoring processes to ensure efficiency and accountability

- Extensive experience of working on Meta and Google platform

- Test, iterate, and scale high-performing campaigns, leveraging data-driven insights

- Work closely with the marketing agency and analytics teams to ensure smooth execution and alignment of marketing initiatives

- Regularly interact with senior stakeholders to present strategy, progress, and results

- Provide detailed reports on campaign performance, budget utilisation, and ROI, offering insights into next steps and optimisations

Your background:

- Minimum of 10 years of experience in growth marketing

- Prior experience with leading tech companies (e.g., Swiggy, Zomato, Blinkit, Flipkart, Amazon, Meesho) is highly desirable

- Results-driven mindset with a focus on measurable outcomes

- Proactive and solutions-oriented approach to challenges

- Strong client-facing and stakeholder management skills

This opportunity will be on a 06-month contract, requiring the consultant to work full-time on-site in Mumbai. The consultant will need to relocate to Mumbai for the project's entire duration