Manager - Digital Marketing - Digital Agency (7-8 yrs)

Digital Marketing Manager

This Role In Summary:

- This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns.

- This role is pivotal in driving brand awareness, acquiring customers enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion rates.

Your Responsibilities Will Include:

- Lead all acquisition efforts, including paid and organic channels, to drive brand equity & enable lead generation & conversions.

- Manage paid campaigns across digital media platforms for lead generation.

- Manage end -to-end lead management & funnel optimization.

- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths and cost of customer acquisition.

- Oversee affiliate marketing programs.

- Utilize Salesforce for campaign management and to drive conversion.

- Devise & implement SEO strategies to improve search engine ranking and increase organic traffic acquisition.

- End to end website management for SEO & lead generation.

Minimum Requirements:

- Experience 7-8 years and preferably a few years spent in a Digital Agency.

- Preferred Skills And Experiences.

- Strong experience in SEM, paid digital campaigns, and affiliate marketing.

- Solid understanding of SEO best practices and experience in driving organic growth.

- Exceptional analytical skills with experience in conversion metrics and funnel analysis.

- Proficiency in Sales force will be an advantage.

- Thorough understanding of website management.

- Excellent communication and teamwork skills.