Marketing and Communication Manager

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers

Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel

This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness

This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons

As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization

This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel

Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelors degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams

Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel

Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans, particularly for food and beverage promotions

Manages F&B media schedules and verifies prompt settlement of accounts

Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

Executes email marketing, and display advertising

Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives

Verifies all advertising for the hotel in digital channels is in alignment with brand voice

Social Media Content Management

Facilitates social media engagement and updating content in local digital channels (eg, hotel website, travel sites)

Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly

Public Relations and Visual Asset Management

Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM

Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers

Manages assigned accounts as per the media account management system

Writes and distributes all press releases for property events, promotions, and outlets

Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities

Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives

Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution

Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s)

Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel

Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams

Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team

Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice

Direct Marketing and Collateral Development

Coordinates and executes Hotel and F&B printed materials

Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner

Assists in the production of all property, F&B display, and temporary signage in hotel public areas

Promotes collection of competitors collateral and publicity on a monthly basis

Manages the execution of F&B direct marketing activities

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA)

General

Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns

Helps with the publication of hotel s newsletter(s)

Supports communications duties and functions as deemed necessary

Assists in the liaison and execution of joint F&B promotions

Works with eCommerce to verify the Hotel s website and related websites are updated on a regular basis

Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy

Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders

Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance

Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends