Assistant General Manager - Marketing

Job Description

Designation - Asst. General Manager Marketing

Department - Product Management Team

Reporting To - Vice President Sales & Marketing

Job Location - Delhi

Qualification

• Bachelors / Masters degree in Marketing, Business Administration, or a related field.
• Proven experience of 12+ years in marketing, preferably in FMCG, OTC, CHC industry.
• Strong knowledge of digital marketing tools, strategies, and platforms.
• Willingness to travel extensively for fieldwork and market visits.
• Excellent communication, leadership, and analytical skills.
• Ability to manage budgets and multiple projects simultaneously.

Years of Experience : 12+ years in marketing

Mandate Pointers/

Tools / Skillset Needed

• Expertise in market research and consumer behavior analysis.
• Experience in managing brand campaigns and working with celebrity endorsements (if applicable).
• Experience in handling/churning RMS market data coming from Nielson & IQVIA, to make region focused brand strategies
• Proficiency in marketing analytics tools like Google Analytics, CRM software, etc.

Key Metrics:

• Brand awareness and equity growth.
• Campaign ROI and customer acquisition cost.
• On-ground execution and feedback implementation.
• Increase in sales and market share.

Key Responsibilities:

1. Strategic Planning:

• Develop and execute marketing strategies to achieve business objectives.
• Plan annual and quarterly marketing budgets and ensure optimal utilization.

2. Brand Management:

• Drive brand visibility and positioning across target markets.
• Oversee the creation of marketing materials, including advertisements, product packaging, and digital assets.

3. Field Work:

• Conduct regular market visits to gather insights on customer preferences, competitor activities, and product performance.
• Interact with distributors, retailers, and sales teams to ensure effective execution of marketing strategies.
• Identify new business opportunities and market gaps through on-ground observations and interactions.

4. Campaign Development and Execution:

• Design and execute multi-channel marketing campaigns, including digital, print, and social media.
• Collaborate with creative and media agencies to produce impactful campaigns.

5. Market Analysis:

• Conduct market research to identify trends, consumer preferences, and competitor strategies.
• Provide insights for new product development and go-to-market strategies.

6. Team and Stakeholder Management:

• Lead and mentor the marketing team to ensure high performance.
• Coordinate with sales, product development, and other departments to align marketing strategies.
• Work with external stakeholders, including vendors and partners, to execute marketing plans effectively.

7. Digital Marketing:

• Oversee digital marketing efforts, including SEO, PPC, content marketing, and email campaigns.
• Analyze campaign performance using analytics tools and optimize for better ROI.

8. Compliance and Reporting:

• Ensure all marketing activities comply with relevant regulations and ethical standards.
• Prepare and present reports on marketing performance and ROI to senior management.

Position Overview:

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, consumer engagement, and business growth. This role involves working closely with cross-functional teams, analyzing market trends, overseeing fieldwork, and ensuring effective execution of campaigns.