Marketing Communications/ Branding - General Manager

Head- Marketing Communications/ Branding

Location: Ahmedabad, Gujarat

Purpose:

The Head of Marketing Communications/Branding will be responsible for developing and executing comprehensive marketing strategies to drive business growth and strengthen the brand presence in the Skills and Education industry. This leadership role requires a visionary professional with 15-20 years of experience in Aspirational Jobs, Performance Marketing, Branding, Communications, Product Marketing, ATL & BTL, and Market Creation.

Experience:

• 15-20 years of experience in marketing, branding, and communications
• Demonstrated track record of successfully leading and implementing marketing strategies
• Proven experience in driving product marketing initiatives

Roles and Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive business growth
• Lead and mentor the marketing communications team to ensure cohesive and effective execution of marketing initiatives
• Collaborate with cross-functional teams to create impactful ATL & BTL campaigns
• Drive market creation initiatives to tap into new opportunities and expand the customer base
• Oversee the development and execution of product marketing plans to drive product awareness and sales
• Monitor and analyze market trends to identify opportunities for innovation and growth
• Manage external agencies and vendors to ensure seamless execution of branding and communication activities
• Establish KPIs and performance metrics to measure the effectiveness of marketing strategies
• Provide strategic guidance on brand positioning and messaging to ensure consistency across all channels
• Stay updated with the latest industry trends and best practices to drive continuous improvement

Education Qualification:

• Bachelors degree in Marketing, Communications, Business, or a related field
• Masters degree in Marketing or Business Administration preferred

Certification Required:

• Professional certification in Marketing or Branding is an advantage

Behavioural Skills:

• Exceptional leadership and team management skills
• Strong strategic thinking and problem-solving abilities
• Excellent communication and interpersonal skills
• Ability to thrive in a fast-paced and dynamic environment
• Proven track record of driving innovation and fostering a culture of creativity

Technical Skills:

• Expertise in performance marketing and brand management
• Proficient in developing and implementing ATL & BTL campaigns
• Demonstrated ability in market creation and product marketing
• Strong analytical skills with the ability to interpret market insights

Non-Negotiable Skills:

• Aspirational Jobs
• Performance Marketing
• Branding

Conclusion:

We are seeking a strategic leader with a proven track record in driving marketing communications and branding initiatives within the Skills and Education industry. The ideal candidate will possess a visionary mindset, exceptional team leadership skills, and a passion for driving innovative marketing strategies. Join our dynamic team at Adani and play a pivotal role in shaping the future of our brand while contributing to the growth of the organization.

You can also share your CV directly to this Email ID :

Shivangi.pandya@adani.com