Lotus Interworks - Senior Performance Marketer - Google Ads (5-7 yrs)

Senior Performance Marketer Google Ads.

Location : India (Remote).

About Us : At Simplia Inc.

- We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions.

- Our sights are set high-we're on a mission to evolve into a $100 million leader in the industry, and we're looking for the best of the best to join our team.

- The Opportunity: Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.

- This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

- Develop, implement, and optimize paid search campaigns on Google Ads to drive client performance and achieve business objectives.

- Lead the end-to-end campaign execution, including planning, structuring, targeting, and bidding strategies.

- Conduct thorough keyword research and create tailored ad copy for maximum engagement and conversions

Performance Analysis & Optimization:.

- Regularly analyze campaign performance and adjust bids, targeting, and budgets to improve ROI.

- Use Google Analytics and other internal tools to track key metrics, derive actionable insights, and report campaign performance to stakeholders.

- Continuously perform A/B testing on ads, keywords, and landing pages to optimize for performance.

Budget Management:.

- Oversee campaign budgets and optimize ad spend to ensure cost-effectiveness and maximized return on ad spend (ROAS).

- Forecast and manage spending across Google Ads campaigns, adjusting strategies based on performance data.

Client & Stakeholder Communication:.

- Communicate results, recommendations, and insights to clients, ensuring their goals are met while managing expectations.

- Provide regular reports on key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate.

Google Ads Best Practices & Compliance:.

- Ensure all campaigns follow Google Ads best practices and adhere to platform guidelines.

- Stay up to date with Google Ads product changes and trends to leverage new features and innovations for performance improvement.

Collaboration with Cross-functional Teams:.

- Work closely with creative teams to optimize ad copy and landing page elements for improved conversion rates.

- Collaborate with analytics teams to ensure accurate tracking and measurement of campaign results.

Continuous Learning & Improvement:.

- Stay current with the latest trends, tools, and best practices within Google Ads and search engine marketing.

- Explore new opportunities for automation and optimization within Google Ads to drive efficiency.