Lotus Interworks - Paid Ads Expert (4-6 yrs)

Job Title : Paid Ads Expert

Location : Remote (Experience with US/North America clients)

Job Type : Full-Time

About Us : Simplia Inc is an innovative digital marketing agency dedicated to helping clients achieve their goals through data-driven strategies and impactful campaigns. We are looking for a skilled Paid Ads Expert with extensive experience in digital marketing and a proven track record working with clients in the US/North America to join our team.

Position Overview : As a Paid Ads Expert, you will be responsible for developing, executing, and optimizing paid advertising campaigns across various platforms. Your expertise in digital marketing and social media will be critical in driving brand awareness, engagement, and conversions for our clients.

As an initial screening process please fill up the form:

Key Responsibilities:

- Campaign Management: Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others.

- Strategy Development: Develop comprehensive paid media strategies tailored to client goals, target audiences, and industry trends.

-Performance Analysis: Monitor campaign performance using analytics tools, generate reports, and provide actionable insights to improve results.

- Budget Management: Allocate and manage budgets effectively across campaigns to maximize ROI while meeting client objectives.

- Audience Targeting: Utilize advanced targeting techniques to reach the right audiences, including demographic, interest-based, and behavioural targeting.

- A/B Testing: Conduct A/B tests on ad creatives, copy, and landing pages to continually optimize performance and drive better results.

- Collaboration: Work closely with creative and content teams to ensure alignment of messaging and branding across all paid ads.

- Client Communication: Build and maintain strong relationships with clients, providing regular updates and insights into campaign performance.

Qualifications:

- Experience: Minimum 3-5 years of experience in paid advertising and digital marketing, with a focus on working with US/North American clients.

- Platform Expertise: Strong proficiency in managing campaigns across major platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.

- Analytical Skills: Proficient in data analysis and reporting tools such as Google Analytics, Facebook Insights, and other relevant software.

- Technical Skills: Familiarity with tracking and reporting tools, as well as conversion rate optimization techniques.

- Communication Skills: Excellent verbal and written communication skills; ability to explain complex concepts clearly to clients and team members.

- Problem-Solving: Strong analytical thinking and problem-solving abilities, with a focus on achieving measurable results.

What We Offer:

- Competitive salary and benefits package

- Opportunities for professional development and advancement

- A supportive and collaborative work environment

- Flexible work hours and the option to work remotely

If you are a results-driven Paid Ads Expert passionate about digital marketing and looking to make an impact with your skills, please submit your resume, cover letter, and examples of successful campaigns you've managed.

Simplia Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.