Lotus Interworks - Paid Ads Specialist - Meta Ads - Lead Generation (4-6 yrs)

Lotus Interworks - Paid Ads Specialist - Meta Ads (Lead Generation)

Job Title: Paid Ads Specialist - Meta Ads (Lead Generation)

Location: Remote (Preference for candidates with North America market experience)

About Us:

We are a dynamic digital marketing agency focused on driving measurable results for small and medium-sized businesses in the North American market.

- We specialize in delivering innovative solutions that boost growth and maximize ROI.

Job Overview:

- We are seeking a skilled Paid Ads Specialist with expertise in Meta Ads (Facebook and Instagram) for lead generation campaigns.

- The ideal candidate will have hands-on experience creating, managing, and optimizing ad campaigns for North American audiences.

- This role demands a results-driven mindset, strong analytical skills, and the ability to adapt to market trends to deliver high-performing campaigns.

Key Responsibilities :

- Plan, create, and manage lead generation campaigns on Meta Ads platforms (Facebook and Instagram).

- Conduct audience research to identify target segments, buyer personas, and behavior trends for North American markets.

- Develop compelling ad creatives and copy to drive conversions.

- Monitor and analyze campaign performance metrics, including CTR, CPL, ROAS, and conversion rates.

- Perform A/B testing on ad creatives, headlines, and landing pages to optimize performance.

- Collaborate with the design and content teams to ensure alignment with campaign goals.

- Manage budgets effectively to maximize ROI and achieve KPIs.

- Provide regular performance reports with actionable insights and recommendations.

- Stay updated on Meta Ads platform changes, tools, and best practices.

Qualifications :

- Proven 4+ years of experience in managing Meta Ads campaigns for lead generation, specifically targeting North American markets.

- Strong understanding of audience targeting, custom audiences, and lookalike audiences on Meta platforms.

- Proficiency in analytics tools such as Facebook Ads Manager, Google Analytics, and third-party reporting platforms.

- Demonstrated ability to generate leads with a focus on quality and cost efficiency.

- Strong copywriting skills with an eye for detail in ad creatives.

- Excellent analytical and problem-solving abilities.

- Ability to work independently and meet deadlines in a fast-paced environment.

- Bachelor's degree in Marketing, Business, or a related field (preferred).

Preferred Skills:

- Experience with CRM platforms like HubSpot or Salesforce.

- Knowledge of retargeting and remarketing strategies.

- Familiarity with other paid media platforms (Google Ads, LinkedIn Ads) is a plus.

What We Offer:

- Competitive compensation package.

- Opportunity to work with a collaborative and innovative team.

- Flexible work schedule with a fully remote setup.

- Professional development and learning opportunities.

How to Apply:

- Please send your resume, portfolio (if applicable), and a brief cover letter highlighting your experience with Meta Ads for lead generation in the North American market.

- We look forward to having you join our team and help us create impactful campaigns that drive real results!