eCommerce Ads Specialist (2-4 yrs)

- Amazon Ads Management

- Plan, create, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.

- Monitor daily campaign performance and make data-driven adjustments to maximize ROI.

- Keyword Research and Optimization

- Perform in-depth keyword research to identify high-converting search terms.

- Regularly update and refine keyword lists for improved campaign performance.

- Performance Analysis and Reporting

- Analyze key metrics such as ACoS, CTR, conversion rates, and sales to measure campaign success.

- Prepare and present detailed performance reports to stakeholders with actionable insights.

- Budget and Bid Management

- Optimize bids and allocate budgets to ensure maximum visibility while staying within cost constraints.

- Conduct A/B testing to evaluate and improve ad performance.

- Ecommerce Platform Expertise

- Work on Amazon Seller Central to update product listings, enhance content, and manage inventory.

- Collaborate with the ecommerce team to ensure seamless product availability and listing accuracy.

- Competitor and Market Analysis

- Monitor competitors' advertising strategies and trends to stay ahead in the market.

- Identify opportunities for scaling campaigns and entering new niches.

- Creative Strategy

- Develop and test ad creatives and copy to increase engagement and conversions.

- Work with graphic designers and content teams to ensure visually appealing and optimized ads.

- Compliance and Updates

- Stay updated on Amazon's advertising policies and platform changes to ensure compliance.

- Implement new tools and techniques introduced by Amazon to enhance campaign performance.

- Cross-Functional Collaboration

- Coordinate with product, marketing, and sales teams to align ad strategies with broader business objectives.

- Provide insights on customer behavior and trends to inform marketing strategies.

- Troubleshooting and Issue Resolution

- Address technical issues, such as account suspensions or ad disapprovals, in a timely manner.

- Optimize campaigns for seasonality, product launches, and promotions.